Tod’s to relaunch iconic Elsa Schiaparelli fashion house

The opening of the “Schiaparelli and Prada: Impossibile conversations” exhibition at the Metropolitan Museum in New York was the perfect moment for an important announcement for the world of fashion. Diego Della Valle, owner of Tod’s Group, intends to relaunch the iconic Italian fashion brand Elsa Schiaparelli. Della Valle purchased the rights to the Elsa … Read more

Sunscreen may not be so safe after all

Sunscreen could cause skin cancer? Study Study Suggests That Sunscreen Could Cause Skin Cancer   Too much sun damages skin, but sunscreen have the same effect, suggests new scientific discoveries. Cell toxicity studies carried out at Missouri University of Science and Technology suggest that when exposed to sunlight, zinc oxide, a common ingredient in sunscreens, undergoes … Read more

Hugo Boss plunges into 3D experiences

Hugo Boss goes high-tech for 3D “New Dimension Beijing” Fashion Show On May 18, Hugo Boss will unveil the 3D “New Dimension Beijing”, an event that tries to compete with 2011 Burberry’s fashion show in Beijing. Over a year ago, Burberry combined virtual image technology with holograms and live-streaming via Burberry.com The “BOSS Black Fashion Show” … Read more

Amouage Library Collection Opus VI: haute parfumerie homage to the art of living

 Amouage expands its Opus collection with rich and opulent Opus VI Amouage Library Collection Opus VI, the latest creation of the House of Amouage is an amber, leather and woody fragrance inspired by the destruction and reinvention of knowledge and memories. Symbolising the end of a love affair, eternity is represented as broken memories in … Read more

Bulgari Serpenti snake on your bag

Bulgari Serpenti Leather Goods Collection  Serpenti Snake head closure Beautifully jewel-adorned Bulgari Serpenti, one of the most durable and recognizable symbols of Bulgari house, have been translated into a collection of leather goods. The reinvented Bulgari Serpenti collection is made of exquisite materials like Karung snake skin and includes shoulder bags, double coiled belts and … Read more

IWC joins Mercedes Formula One team from 2013

IWC Schaffhausen teams up with MERCEDES AMG PETRONAS   The MERCEDES AMG PETRONAS Formula One Team announced a new partnership with IWC Schaffhausen, with the Swiss watch manufacturer becoming the Official Engineering Partner of the team from January 2013. The link between IWC Schaffhausen and AMG, the performance brand of Mercedes-Benz, dates back to 2004, when they reached … Read more