Digital luxury experience – Ralph Lauren’s mobile website

Lifestyle brand Ralph Lauren has launched a new mobile-optimized site that now includes content such as its branded magazine, a style guide using recent campaign images and backstage videos. Ralph Lauren is inviting its Web site visitors to shop the new Ralph Lauren mobile site through an animated advertisement on its homepage. The new mobile … Read more

Speaking about luxury with Francois Schwennicke – owner Delvaux

Delvaux was founded in Brussels by Charles Delvaux in 1829, a year before the creation of hte Belgian state. Its heartquarters have always been located in the capital,  now more specifically in the Arsenal. Since 1883,  Delvaux has been a warrant holder to the Court of Belgium. Delvaux is the oldest fine leather luxury goods … Read more

The Keel Walk: Sailing like a “Boss”

Alex Thomson Racing, also known as the HUGO BOSS Sailing Team, attempts what it is called ‘The Keel Walk‘, a stunt that has become infamous throughout the world thanks to the iconic image of Alex ‘riding’ the keel of his 60ft yacht ‘HUGO BOSS‘. Alex Thomson, one of Britain’s most talented sailors, has been sponsored … Read more

Bentley aviators priced as jewellery or even as a piece of art

Bentley glasses raised to the status of jewelry and even artwork Bentley insists that its aviators should be seen as an item of jewellery or even a piece of art. The sunglasses are the latest indulgent accessory for super-rich owners of the £225,000 Bentley Mulsanne. Designed by the British car manufacturer to complement its flagship … Read more

Louis Vuitton Rome Etoile Maison supports Italian film school

Louis Vuitton academic partnership with Italy’s oldest school of cinema Louis Vuitton Rome Etoile Maison Opening Italy’s oldest school of cinema (Centro Sperimentale di Cinematografia/ Italian National film school) and Louis Vuitton signed a three-year academic partnership that will aid students of cinematography, set and costume design in their creative tuition. There will be costume … Read more

Spider silk dream revived

Spider silk dream revived A Gold silk cape made by millions of rare spiders A hand-woven cape is being shown at London’s Victoria and Albert Museum alongside the Golden Spider Silk, a four-metre long piece of brocaded fabric. The garment is created from golden silk spun by more than a million spider. Strands of silk … Read more