The luxury market is tricky to crack but the rewards can be great
Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten
Fashion
Fashion, Style Guides and News from luxury brands and designers
Santa comes to Selfridges early – and he’s everywhere
From setting off confetti cannons to unveiling more than a dozen festive windows, Oxford Street’s top draw launches its Christmas campaign
Just my type: how fashion became all about the font
The writing’s off the wall and on your clothes: it’s time to brush up on Helvetica, Arial, blackletter, egyptian and more
FIAC 2016: “Beautiful City” puts urban art on display at Guerlain
Guerlain’s Belle Ville at FIAC 2016 – Foire Internationale d’Art Contemporain Paris. Extraordinary urban art exhibition hosted by Maison Guerlain. Having joined forces with FIAC in 2006, this year Guerlain is celebrating the tenth anniversary of the annual cultural event, showcasing contemporary art and the distinct story that unites Guerlain with street artists like Basquiat, Haring, … Read more
Dedicated to world travellers: The new Vacheron Constantin Overseas
Overseas timepiece, Vacheron Constantin’s emblematic watch dedicated to world travellers, ensure optimal comfort, versatility and user friendliness around the globe with new interchangeable straps and bracelets. For 2017, Vacheron Constantin’s Overseas is adopting an exceptionally versatile attitude thanks to interchangeable straps and bracelet. Delivered with a leather and rubber strap as well as a metal … Read more
Alexa Chung’s Ugg and beyond: why ugly shoes are winning
Fashion’s new obsession with unaesthetically pleasing shoes speaks volumes about designers’ mindsets