Six Years and 179 Trials For This New Take on Spritz

Chandon has reimagined the summer aperitif with a premium ready-to-serve collection developed over six years and 179 trials by an elite team of winemakers and world-class mixologists. The Spritz is undergoing a serious identity shift this summer, and it is about time. For years, the category has been dominated by a singular, neon-orange monopoly that, … Read more

Champagne Meets Opera: Perrier‑Jouët Partners with the Met Opera

Two icons of elegance — one Champagne house and one legendary opera stage — have officially joined forces. Here’s everything you need to know about the partnership, and why it matters more than you might think. Imagine this: the house lights dim at Lincoln Center, the orchestra tunes up, and before the first aria fills … Read more

Pour Decisions: The Spirits World’s Most Interesting Moves of Q1 2026

The first quarter of 2026 has delivered enough to fill a very well-stocked cellar. Let us open it together. The industry that never sleeps is having a very loud, very interesting year. From a white spirit distilled from French grapes positioning itself as the voice of a generation, to the world’s most famous Scotch quietly … Read more

A Cuban Thoroughbred for the Ultimate Lunar New Year Trophy

If you’ve ever felt that your humidor was missing a certain “indomitable spirit,” Habanos, S.A. has just provided the remedy. To ring in the Chinese Lunar New Year, the legendary Trinidad brand has unveiled the Corcel—a vitola that draws its name and inspiration from the strength and freedom of the horse. Launched amidst the high-society … Read more

30 Big Luxury Stories Shaping 2026 – With A Raised Eyebrow And A Smile

Every decade, luxury declares itself “at a turning point,” pours another magnum of optimism, and quietly raises prices. But this time, something genuinely structural is happening. From creative-director musical chairs to bankrupt department stores and gold‑priced gold, the industry is being forced to answer a very awkward question: what exactly are we selling for all … Read more

High-Stakes Horses: How Much Does a “Limited Edition” Legacy Actually Cost?

If you want to toast the Year of the Horse in 2026, Tequila Don Julio 1942 would like to suggest their new limited-edition bottle. It’s a 750ml masterpiece that blends Mexican ikat patterns with Chinese Zodiac symbolism, all for the “celebratory” price of $199.99. But in the world of luxury marketing, that bottle is just … Read more