Tech enabled non-tech luxury brands to achieve significant growth in most valuable brands rankings

  This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more

The Euroglider Autonomous Electric Glider is not Waiting For Good Weather

The Euroglider Autonomous Electric Glider Project Takes Off. The ambition of this glider is to be able to carry out complete instructional flights autonomously without having to wait for favorable aerological conditions and while preserving the environment. The result of an innovative partnership involving the European Association for the Development of Gliding (AEDEVV), Dassault Aviation … Read more

Effect of Covid-19 on Luxury Brands

  Just like pretty much everything, sales of luxury goods were also affected by Covid-19. However, due to the recent news (Lifting of restrictions, vaccines, etc), an almost 29 percent increase has been noticed in the sales of luxury goods. Especially in luxury handbags. As reported by Bain & Company, who happened to be a … Read more

A Live Stream Shopping startup wins 2021 LVMH Innovation Award. See all 2021 winners by category

  LVMH announces 2021 LVMH Innovation Award winners at 2021 Viva Technology. For the first time in the history of the competition, six startups received awards, instead of three in previous years. In an era of unprecedented digital acceleration, each of these startups embodies excellence in its particular area of expertise, with products or services … Read more

Google Cloud to provide LVMH’s luxury brands new AI technologies

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation. LVMH, the biggest luxury group in the world,  and Google Cloud announced a strategic partnership to develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster … Read more

Project Zeus: How a hydrogen fuel cell electric Jaguar Land Rover works

     Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle. Hydrogen fuel cell electric vehicle (FCEV) prototype to begin testing in 2021.   Since 2018, the global number of Hydrogen fuel cell electric vehicles (FCEVs) on the road has nearly doubled while hydrogen refuelling stations have increased by more than 20%. … Read more