BOTOX Cosmetic (onabotulinumtoxinA) Celebrates 20 Years Since First U.S. FDA Approval.
Allergan Aesthetics, an AbbVie company announced the celebration of a milestone moment for BOTOX Cosmetic (onabotulinumtoxinA). April 15, 2022, marked 20 years since the U.S. Food and Drug Administration (FDA) first approved the product to temporarily improve the look of moderate to severe glabellar lines, located between your eyebrows.1 It was the first product of its kind and has since received two additional aesthetic indications – in 2013 and 2017 – making BOTOX Cosmetic the first and only neurotoxin that is FDA-approved for adults to temporarily improve the look of moderate to severe lines in three areas; frown lines, crow’s feet and forehead lines.
“It has been remarkable to see how Botox Cosmetic has evolved in 20 years, one scientific study at a time that showcases the clinical significance of this treatment,” said Dr. Jean Carruthers, MD, FRCSC, FRC (Poth). “Botox Cosmetic has not only changed the trajectory of my career but also the way the medical aesthetics community practices and teaches. By any account, two decades is a long time, however in medicine it is just the beginning, and I look forward to the next big milestone for Botox Cosmetic.”
Botox Cosmetic is bringing its celebration to the public with its first-ever Art Installation which will be on a cross-country tour.
Visitors can immerse themselves in a highly visual, interactive experience that takes them on a celebratory journey of self-affirmation.
The installation was unveiled in New York City on April 22nd and then is traveling to Chicago, Los Angeles. Starting on May 30th for eight weeks, a version of the installation will be featured at Resorts World in Las Vegas. Anyone who visits the Art Installation will be eligible to receive an exclusive Botox Cosmetic offer powered by Allē, Allergan Aesthetics’ loyalty platform, while supplies last.
Additionally, to spotlight the people behind the product, the celebration will feature a documentary style video highlighting real patients and providers of Botox Cosmetic – helping to paint a colorful picture of how and why people continue to see Botox Cosmetic as a treatment for someone like them.
Allergan Aesthetics, the makers of Botox Cosmetic, is the exclusive aesthetics partner of Resorts World Las Vegas and will have exclusive branding rights to the property’s 66th floor lounge, now known as Allē Lounge on 66, and Resorts World Theatre’s meet-and-greet space, Allē Backstage. This is the first official partnership with an entitlement of this kind at Resorts World Las Vegas since its June 2021 grand opening, and Allergan Aesthetics’ first-ever branding of a specific area at a major resort and live entertainment venue. The partnership is the first of its kind across the aesthetics industry.