Uncover the Burberry February 2016 show, from backstage to the runway.
Global British luxury brand Burberry marked its debut on Apple TV in January 2016 with the livestream of its menswear show to audiences worldwide, becoming the first luxury brand to broadcast a fashion show live on the platform. Latest Burberry collection available for preview on Apple TV and pre-order at london flagship, following its reveal on the runwayCollection introduced “The Patchwork” – a series of individually designed and named bags.
Celebrating the announcement that, from September, Burberry’s runway collections will be available to buy immediately after the show online and in-store globally, the February 2016 collection is now on display at the 121 Regent Street store, and will subsequently move to the Burberry Rue du Faubourg Saint-Honoré store in Paris on 1 March.
Through an evolution of the Burberry app for Apple TV, viewers can also explore the collection’s looks, designs and products in greater detail than ever before using their Apple Remote, following the live stream of the show. In another first for the brand, viewers are also able to request a call from a Burberry Customer Service Consultant to pre-order select pieces from the collection.
Select outerwear and bags from the collection can be purchased and personalised on Burberry.com until 7 March, for delivery ahead of their arrival in store, through the brand’s Runway Made to Order service.
The new womenswear collection features a mix of patterns and textures influenced by British artists, musicians and history. Cashmere military coats, aviators, duffle coats, trench coats, cape coats, cape jackets, patchwork skirted dresses, pleated dresses, panelled T- shirt dresses, flared officer trousers, and cropped military trousers are the new Burberry silhouettes of the season.
The Patchwork and The Buckle Boot are the latest additions to Burberry’s accessories collection.
The Patchwork is a collection of bags inspired by the belt buckle from the brand’s iconic trench coat. Each one-of-a-kind bag is individually designed and named. With a variety of colours, textures, fabrics and embellishments, each bag features a polished buckle and can be worn as a shoulder or crossbody, or carried as a clutch. Customers can select an exclusive bag design, which can be personalised with up to three initials as part of Burberry’s Runway Made to Order service.
The Buckle Boot is inspired by the distinctive patchwork details present throughout the collection and by the classic wellington boot, the structured ankle boot comes in snakeskin and rubberised leather with a raised heel and accentuated tread.
