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From antibiotics to fossil fuels: the inconvenient truth about sustainability

antibiotics farm animals


Powered by Guardian.co.ukThis article titled “From antibiotics to fossil fuels: the inconvenient truth about sustainability” was written by Amy Larkin, for theguardian.com on Monday 6th April 2015 15.00 UTC

Humans are predictable. We routinely create extraordinary things and then disregard their impact and consequences because of our desire for convenience, comfort or profit. It’s easy to see why we’d want to take the shortsighted view: these pleasures and conveniences are compelling, at least until we realize they’re inflicting death by a thousand cuts on the world that we inhabit.

What do these extraordinary things look like? Well, antibiotics is a prime example. As someone who survived a dozen cases of childhood strep throat – not to mention surgery several months ago – I am eternally grateful for these drugs. Then again, while antibiotics saved my life after my surgery, the fear of an antibiotic-resistant infection propelled me to get out of the hospital as quickly as possible. These all-too-common infections, which are caused by our overuse of antibiotics, plague health care facilities around the world, driving up costs and mortality rates.

The problem extends well beyond hospitals: 80% of antibiotics in the US are used to induce rapid growth in healthy animals, and 95% of our meat is full of them. Meanwhile, unnecessary antibiotic use for common colds and respiratory infections also helps spur antibiotic-resistant infections.

The companies that produce and sell antibiotics are ignoring their collateral damage, dangers that they have known about for decades.

It’s time to sharpen our wits and use our intellect to overcome our basest instincts and reinvigorate our survival instinct. The only way companies will stop overselling these products is if we stop over-buying them.

Health-conscious consumers are already pressuring producers and retailers to eliminate antibiotics in their meat, and some of the biggest companies are listening. Tyson and Perdue are moving away from routine antibiotic use, Chik-Fil-A is cutting antibiotic-laden chicken from its menu, and Target stopped sourcing farmed salmon in 2010.

After McDonald’s committed last month to phasing out antibiotics in its chicken, it is likely that the whole industry will follow. These changes will increase the price of fish and chicken a bit, but they will also increase the effectiveness of antibiotics and decrease the scourge of antibiotic-resistant diseases.

Consumers are also pushing for changes in medical protocols – and some doctors are listening and refusing to prescribe antibiotics as a default.

Industrial agriculture

Antibiotics aren’t the only seemingly miraculous technology that has inflicted untold damage on the environment: since the 1940s, the pesticide and fertilizer industry has followed a similar trajectory. The original impulse to use vanguard science to help feed the world was a noble impulse, a phenomenal business strategy, and a seemingly brilliant solution to global hunger. Within 20 years, however, scientific evidence began to reveal the environmental implications of this agricultural revolution.

The rampant overuse of pesticides and fertilizers has endangered whole ecosystems, as evidenced in the dead zones in the world’s seas. Pesticides definitively contribute to cancer, developmental disabilities, and reproductive and hormone disruption.

Unfortunately, by the time we began to understand the impact of artificial pesticides and fertilizers, we had become accustomed to cheap, plentiful food, and our agricultural system had begun its transformation from small farms to industrial agribusiness. Today, although we know better, we continue to follow the current, dangerous business model, wherein businesses and consumers do not pay the real cost of the comfort, convenience, and profit of conventional agriculture.

Again, health-conscious consumers and pioneer businesses have led the way to a solution, pushing for organic agriculture, which is a rapidly growing sector of the food market. Meanwhile, small farmers are improving traditional technologies such as crop cover, crop rotation, and integrated pest management; in the process, they’re also revolutionizing yields and price models.

Organic products still cost more than conventional foods, but market growth has made the price differencefar less severe than it was a decade ago. The premium price is worth it: by dramatically reducing pesticides and fertilizers, we are using our brains to save our skins – partly because we understand that the socialized costs of these chemicals hits tax payers and families hard.

Our bad fossil fuel habits

Fossil fuels are perhaps our deadliest addiction. When the oil industry began over a century ago, it was populated by determined, courageous, creative wildcatters, dreamers, businessmen and world-builders. They laid the foundation for the industrial revolution that fundamentally altered – and in many, unimaginable ways, benefitted – our lives.

But somewhere around 50 years into this historical odyssey, the consequences of this fossil fuel addiction began to dawn. Vast land areas and numerous bodies of water became filthy. Across the globe, climate change began to rear its ugly head. However, instead of recognizing their products’ shadow, this industry has been ignoring, obfuscating, repudiating and dis-informing about their products for half a century, just like the pharmaceutical and pesticide industries.

Consumers haven’t helped. In love with the convenience, comfort, and pleasures of cheap energy, we have largely objected to any increase in price or any attempt at rationing or rational usage. We have voted out of office the courageous politician who offered truthful and difficult solutions.

Clearly, breaking an addiction is not for wimps. So, today, even as the world flirts with climate chaos, the oil industry continues to pursue its new territories, from the Arctic to the Canadian tar sands, as if it were 1900 and we didn’t know better. And, while this industry still has its share of tenacious dreamers, its lobbying groups are ignoring its biggest opportunities for leading the 21st century’s inevitable energy revolution.

Keep it in the Ground

We need to harness the fossil fuel industry’s brilliance and grit to create the low-carbon energy revolution. This change of course is not for the faint of heart – over trn dollars of oil and gas reserves are already on the industry’s balance sheets, and most cannot be safely burned if we are to remain within climate limits. With today’s oil prices pegged at per barrel, much of these reserves are already devalued because the cost of extraction exceeds the market price.

Again, there are consumers and businesses leading the way. Solar and wind power are no longer oddities and they both now compete with coal on price. Some businesses like NRG, the nation’s second largest electricity provider, are embracing their role in bringing renewables to their customers. But in the US, many utilities are fighting the explosion of rooftop solar because it threatens their current profits.

Instead of cleaving to this completely unsustainable business model, governments, utilities and coal companies need to map out a transition agenda that ensures the explosion of rooftop solar and protects only those businesses that advance a low-carbon and distributed energy future.

Progress doesn’t come easily. Albert Schweitzer once wrote, “Man can hardly even recognize the devils of his own creation”. The question is, having recognized these devils, will we find the will to exorcise them?

Annoying and persistent activists – consumers, businesses, patients, farmers, fishermen, scientists, and environmentalists – stand firm on unpopular beliefs and inconvenient truths. But, rather than following the current path of killing the messengers and ignoring the dire state of our environment and climate, we can chart a new course.

We can redefine comfort, convenience and profit. We can find respect for the riches and limitations of nature. We can use our intellect, overcome our baser instincts, and launch a sea change in the right direction.

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Coco Crush: Chanel’s 2.55 bag pressed into rings and bracelets

Chanel’s Classic Diamond Quilt is now Available on Jewelry.

chanel coco crush jewelry collection 2015 -2l2

In the 1920s, Coco Chanel became tired of having to carry her handbags in her arms and decided to design a handbag that freed up the hands of women. Inspired by the straps found on soldiers’ bags, the deisgner added thin straps and introduced the resulting design to the market in 1929.

In 1954, Chanel updated the handbag and the resulting design was called 2.55 after the date of creation, February 1955. Now, the French luxury house is celebrating the motif once again with a jewelry collection.

Finally, Chanel‘s famous diamond quilted pattern, the brand’s signature motif, landed on rings and bracelets. The signature quilting is back, this time in 18 carat gold. The 2.55 bag was transformed into jewelry in pure and simple gold.

Coco Crush jewelry collection includes generously sized rings and cuff bracelets delicately engraved in in white or yellow 18K gold.

chanel-2,55-blue-jersey-quilted-bag

Coco Crush fine white gold ring from Chanel chanel coco crush

chanel coco crush jewelry collection 2015 -2l2-

chanel coco crush jewelry collection 2015 -2l2

Chanel 2.55 bag

 

Scandalous Yves Saint Laurent. 1971: la collection du scandale

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Bottega Veneta’s first homeware boutique opened in the 18th-century Palazzo Gallarati Scotti 

When in Milan: Explore the first Bottega Veneta Home store.

bottega veneta home milano

Bottega Veneta Home opened its first store dedicated solely to furniture, lighting, tabletop, home decoration, and lifesyle offering. The new Milanese boutique is situated on Via Borgospesso in the 18th-century Palazzo Gallarati Scotti decorated with original coffered ceilings and frescoes by 18th century masters Carlo Innocenzo Carlone and Giovanni Battista Tiepolo.

The 205m² space on the ground floor of the 18th century Palazzo was designed by Bottega Veneta’s creative director Tomas Maier. Honoring the existing beauty of the location, the furniture and home decoration are presented in a refined atmosphere in a series of tableaux with living, bedroom, dining, and studio concepts.

“The Bottega Veneta home collection is dedicated to those who are drawn to understated, luxurious furnishings crafted with the finest materials in the heart of Milan, I wanted to create an intimate, discreet destination for clients to be able to immerse themselves in the Italian art de vivre of Bottega Veneta,” explained Tomas Maier, designer of Bottega Veneta.

Bottega Veneta Home opens new store in Milan-002 Bottega Veneta Home opens new store in Milan-001

In 2014, Bottega Veneta registered a new strong increase of its sales, up 12.6% at comparable exchange rates. The brand’s revenue as reported has more than doubled since 2010. Bottega Veneta’s directly operated stores accounted for 80% of the brand’s total sales in 2014. Revenue growth for directly operated stores was once again extremely solid during the year, at 10.8% on a comparable basis.

Leather Goods remain the brand’s core business, recording extremely robust year-on-year sales growth of 14.3%. As in 2013, Bottega Veneta’s sales growth was evenly balanced between its historical and emerging markets, which recorded respective revenue increases of 13.9% and 10.9% at comparable exchange rates.

Bottega Veneta reported recurring operating income up 8.0% for 2014 and maintained its operating margin at a very high level.

Bottega Veneta Home opens new store in Milan- Bottega Veneta Home opens new store in Milan