2012 will be the year in which Yoox gathers the fruit

Yoox CEO Federico Marchetti Expects Profitability to Increase in 2012

Italian internet mail order luxury retailer Yoox expects profitability to Increase in 2012. Yoox climbed 8.6 percent, the most in more than eight months, in Milan trading on Feb. 9 after reporting a 36 percent increase in 2011 revenue that exceeded analysts’ estimates. North America replaced Italy as the company’s largest source of revenue, accounting for about 21 percent of the 291.2 million- euro ($383 million) total.

“2012 will be the year in which Yoox gathers the fruit, also in terms of profitability,” Federico Marchetti, who founded the Bologna, Italy-based company in 2000 and is also its chairman, said in a interview for businessweek. “I feel very confident about 2012 in terms of the top line.”

Revenue growth from so-called mono-brand websites such as www.zegna.com and www.armani.com will continue to outpace multi- brand sales as Yoox opens five or six e-commerce stores for other brands this year. The retailer will also introduce www.yoox.com to China towards the end of 2012 and “we cannot exclude opening” more multi-brand stores, the CEO Marchetti said, without specifying when or where.

In addition to its eponymous web site, the company, through Yoox Services (formed in 2006), operates the full-price online stores of fashion houses Marni (launched in 2006), Emporio Armani (2007), Diesel (2007), Stone Island (2008), C.P. Company (2008), Valentino SpA (2008), Miss Sixty (2008), Costume National (2008), Energie (2008), Emilio Pucci (2008), D & G (2009), Moschino (2009), Jil Sander (2009), Dsquared (2009), Bally Online store (2009), Roberto Cavalli (2009), Napapijri (2010), Coccinelle (2010), Giuseppe Zanotti Design (2010), Alberta Ferretti (2010), Zeis House (2010), Maison Martin Margiela (2010), Ermenegildo Zegna (2010), Y-3 (2011), Dolce e Gabbana online store (2011),Brunello Cucinelli and Dirk Bikkembergs (2011), Moncler(2011), Armani(2011), Trussardi(2011), Barbara Bui (2012) all of which are referred to as “powered by Yoox“.