Brooks Brothers appoints Zac Posen Creative Director Women’s Collection and Accessories.
American fashion designer Zac Posen, known for combining legendary Hollywood glamour with a downtown sensibility, has been named Creative Director for Brooks Brothers’ signature Women’s collection and accessories.
The the famed American luxury label consists of three labels, the signature line, the recently introduced Red Fleece label, and Black Fleece, which launched in fall 2007 for men and women and continues to be designed by Thom Browne.
Zac Posen‘s first women’s collection for Brooks Brothers will debut in spring 2016 and will be available worldwide.
“I am truly honored and excited to be embarking on this incredible opportunity to take the Brooks Brothers Women’s brand into the future while respecting its deep, rich American heritage as an institutional company,” commented Zac Posen on his new role.
“He is one of the most talented and influential American designers working today,” said Claudio Del Vecchio, Chairman and CEO of Brooks Brothers.
“As soon as we met, it was clear to us that he had a true understanding of our brand and its storied 196 year heritage as well as the creativity to modernize our offerings within the category,” he added.
Brooks Brothers began selling women’s apparel as early as 1874 when an advertisement for the company promoted capes and accessories available in a special department within the store – then located at Broadway and Bond Street. Womenswear at Brooks Brothers gained significant attention in 1949 when a pink oxford shirt was featured in Vogue magazine – which also had a hand in its design. After that Brooks Brothers began selling a small selection of women’s items however it was not until 1976 that Brooks Brothers would open a complete women’s department selling seasonal collections. Today, the women’s category represents approximately 20% of total sales, announced the company.