Xiao Zhan For Gucci: Link to Love Fine Jewelry Designs Can Be Paired In Infinite Ways

An exploration of modern romance, the Gucci Link to Love fine jewelry designs can be paired in infinite ways to create unique combinations.

The new Gucci global brand ambassador brings his unique style and charm to the world of fine jewelry.; Xiao Zhan For @Gucci Link to Love Fine Jewelry.

Gucci Global Brand Ambassador Xiao Zhan offers a personal interpretation of fine jewellery pieces that evoke the eternal nature of love and can be combined in infinite ways for unique gifting possibilities to give or to keep.

In the new campaign titled “Gucci Link to Love,” Xiao Zhan presents a personal interpretation of Gucci’s exquisite jewelry pieces that embody the timeless essence of love and offer endless options for personalized gifting.

Xiao Zhan showcases a carefully curated selection of necklaces, bracelets, and rings that represent the contemporary spirit of the new Gucci jewelry collection. Each piece is expertly crafted in different shades of gold, featuring a variety of textures and widths, adorned with dazzling diamonds and vibrant green tourmalines. The designs are characterized by their octagonal shape, symbolizing the everlasting nature of love and allowing for versatile combinations that cater to individual preferences.

Captured in a series of striking portraits and a captivating video, Xiao Zhan exudes confidence and elegance as he embraces the essence of each jewelry piece. His charismatic presence breathes life into the collection, making it relatable and aspirational for Gucci enthusiasts worldwide.

The “Link to Love” campaign celebrates the idea of self-expression and personal connections through jewelry. Each piece can be stacked and layered, allowing wearers to create their own unique combinations that reflect their individual style and capture the sentiment of their relationships. Whether it’s a gift to someone special or a personal keepsake, Gucci’s fine jewelry offers a multitude of possibilities, making every moment precious and unforgettable.

The “Link to Love” campaign featuring Xiao Zhan for Gucci sets a new standard for modern luxury jewelry, inviting individuals to express their unique style and forge meaningful connections through these exquisite pieces. As the global brand ambassador, Xiao Zhan’s influence and magnetic persona bring an added allure to the collection, inspiring individuals to explore the boundless possibilities of love, self-expression, and personal style through Gucci’s fine jewelry offerings.

@Gucci Link to Love Fine Jewelry.

The new @Gucci global brand ambassador brings his unique style and charm to the world of fine jewelry. @Gucci Link to Love Fine Jewelry.

Xiao Zhan, a popular Chinese actor and singer, has been involved in several campaigns and collaborations throughout his career. Here are some notable ones.


Xiao Zhan’s career has been marked by successful collaborations in the entertainment industry, philanthropic endeavors, endorsement campaigns, music releases, and his strong influence on social media platforms. His versatility and wide-ranging appeal have made him one of China’s most influential celebrities.

  • Xiao Zhan gained immense popularity for his role as Wei Wuxian in the hit Chinese drama series “The Untamed”. The show was a tremendous success, and his portrayal of the character earned him a large fan base both domestically and internationally.
  • Xiao Zhan is known for actively participating in various philanthropic initiatives. He has been involved in charitable campaigns, including fundraising for disaster relief efforts, supporting education programs, and promoting environmental awareness.
  • As a highly sought-after celebrity, Xiao Zhan has collaborated with numerous brands for endorsement campaigns. He has worked with companies such as Estée Lauder, Cartier, Puma, and Vivo, among others, promoting their products and services.
  • In addition to his acting career, Xiao Zhan is also a talented singer. He has collaborated with several artists on music projects, including duets and special performances. Notably, he released a successful solo album titled “X” in 2020, which showcased his vocal abilities and musical versatility.
  • Xiao Zhan has served as a brand ambassador for various companies, representing their products and embodying their brand image. He has been appointed as the brand ambassador for companies like iQIYI, Olay, and Air China, among others.
  • Xiao Zhan has collaborated with renowned fashion brands, both domestically and internationally. He has been involved in fashion campaigns and has attended major fashion events, showcasing his stylish and trendsetting image.
  • Xiao Zhan is known for his strong presence on social media platforms, particularly Weibo. His popularity and influence on these platforms have led to collaborations with digital brands and online campaigns.

    @Gucci Link to Love Fine Jewelry.

Xiao Zhan has collaborated with luxury brands and participated in high-profile campaigns. His popularity and influential status have made him a sought-after figure for luxury endorsements. Here are some examples of his collaborations with luxury brands:

  • Xiao Zhan became a brand ambassador for Cartier in 2020. He featured in Cartier’s campaigns and events, showcasing their exquisite jewelry and watches. His association with the renowned luxury brand further solidified his image as a fashion-forward celebrity.
  • Xiao Zhan was appointed as the brand ambassador for Estée Lauder in 2019. He represented the brand in various promotional activities, endorsing their skincare and beauty products.
  • Xiao Zhan collaborated with Montblanc, a prestigious luxury brand known for its writing instruments, watches, and accessories. He participated in promotional campaigns, showcasing Montblanc’s elegant and sophisticated products.
  • Xiao Zhan was chosen as the brand ambassador for Air China, a leading airline in China. He promoted the airline’s services, emphasizing its commitment to quality, comfort, and luxury travel experiences.

@Gucci Link to Love Fine Jewelry campaign

@Gucci Link to Love Fine Jewelry.