Once again, sneakers dominate the men’s Hottest Products list, according to Lyst Index. The “Lyst Index” is quarterly ranking of fashion’s hottest brands and products. The Lyst Index also revealed world’s hottest fashion products.
The neon yellow Nike Air Force 1 ‘07 LV8 Utility Volt was one of Nike’s best selling styles this quarter. The list of hottest men’s luxury fashion items includes brands like Nike, The North Face, Patagonia, Fendi, Stone Island, Moncler, Givenchy, Versace, Converse x Off-White, and Puma.
To find the world’s hottest products, Lyst’s formula filtered six million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online fashion stores. The gobal fashion search platform groups colors for styles, and take into account global demand per volume of stock available.
“Everyday urban hiker essentials have officially become high fashion, with a North Face jacket and a Patagonia fleece ranking amongst the world’s hottest men’s products worldwide this quarter,” commented Lyst. “Blurring the trends for elevated performance outerwear, streetwear, and normcore outdoor gear, both brands have seen a renaissance over the last two years, now appealing to a wide range of customers.”
Searches for men’s fleeces are up 44% in the last two months, with the Patagonia Classic Retro-X fleece jacket being the ultimate choice. Versace’s baroque bathrobe was the surprise hit holiday purchase of the quarter. Retailing at $595, online searches for the Medusa embellished robe increased by 240% over the three month period, likely influenced by the likes of Kanye West, Kevin Hart, and Drake, who have all posed in the striking, instantly recognizable robe on Instagram.
These are the hottest men’s products worldwide in the closing quarter of 2018, according to Lyst:
1. Nike Air Force 1 ’07 LV8 Utility Volt sneakers;
2. The North Face Nuptse jacket;
3. Patagonia Men’s Classic Retro-X fleece jacket;
5. Stone Island long sleeve t-shirt;
6. Moncler Maya jacket;
7. Givenchy logo wool sweater;
8. Versace baroque bathrobe;
9. Converse x Off-White Chuck 70 hi-top sneakers;
10. Puma RS-X Reinvention sneakers.