Wine industry’s upward trajectory continues, but the rate of growth has decelerated, says study

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Wine industry growth slows as Competition heats up, according to the recently released 2015 WineTAB report from Technomic. Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but
the rate of growth has decelerated. In 2014, total wine volume rose 1.0 percent, and projections for 2015 and beyond
call for a similar pace of industry expansion.

“Primary factors influencing the industry’s performance include slowed per capita consumption growth and the
proliferation of brands and styles, as well as competition from spirits and beer for consumer attention and
occasions,” explained Donna Hood Crecca, senior director at Technomic.


“Consumers are highly engaged with wine and learning more about it every day—we also see consumer trade-up happening—but the number of choices they face at the restaurant table and in the retail store can be almost overwhelming.”

While the leading wine brands achieved mixed results, the fastest-growing wine brands reveal that a range of variety
of styles, varietals and regions appeal. The roster also shows consumer interest in wines with interesting back
stories and philanthropic connections, unique production methods and convenient packaging.

WineTAB provides an in-depth look at national volume and sales information on wine categories, brands and suppliers,
as well as actionable outlook and projection information, and consumer insights around wine purchases on-premise and
at retail.

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