Bally‘s iconic red and white stripe motif has been re-engineered in the Stripe Capsule Collection of casual travel bags for men designed to take you from work to play with a subtle kind of luxury. After 75 years as a decoration symbolising Bally‘s first days as a pioneering ribbon company in the 1850s, the Bally Stripe became an essential element and a classic signifier of the house.
The luxury shoe and leather brand from Switzerland has created a short film to mark the new launch. It shows one man’s weekend adventure as he goes from boardroom to skateboard via tennis court and international romance. The hero of the new video is the Weekender
“Guys today appreciate the real meaning of luxury. It’s more than simply expensive decoration. They also want to enjoy it in a more relaxed way. All the bags in our Bally Stripe capsule combine innovation, function and relaxation to create the kind of luxury they expect,” declared Bally Creative Directors Michael Herz and Graeme Fidler.
The casual travel bags are constructed from soft yet robust calf leather in an intense shade of chestnut.
“Innovative leatherwork techniques keep seams to a minimum. As well as making the bag more lightweight and durable, this also enhances the collection’s clean shape and natural elegance,” explained the luxury Swiss house.