One million crystals for 2012 Victoria’s Secret Fashion Show

This year spectacular Victoria’s Secret Fashion Show, one of the world’s most celebrated fashion shows, was accented with crystal. The lingerie brand Victoria’s Secret and Swarovski, makers of the one of the world’s finest crystal elements, celebrated a ten-year partnership with over one million Swarovski Elements incorporated into 14 bespoke creations. The show presented a … Read more

Victoria’s Secret angel Alessandra Ambrosio revealed the $2.5 million Floral Fantasy bra

Victoria’s Secret Angel Alessandra Ambrosio has been announced the next model to wear a Victoria’s Secret Fantasy Bra, following in the footsteps of the most legendary supermodels that have received the honor in years past: Tyra Banks, Gisele Bundchen, Heidi Klum, Adriana Lima, Marisa Miller, Miranda Kerr and Claudia Schiffer among others. Alessandra will wear … Read more

Specialty Retail 2012: M-commerce is the fastest growing channel in the history of commerce

Specialty Retail 2012: Mobile and Amazon are reshaping retail. M-commerce is the fastest growing channel in the history of commerce Digital IQ Index: Specialty Retail 2012: E-commerce is now M-commerce L2, a think tank for digital innovation, released its third annual Digital IQ Index: Specialty Retail. The report benchmarks the digital competence of 76 global … Read more

Inaugural Digital IQ Index: Fragrance report. The digital footprint of most fragrance brands is weak and uninspired

The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more

Toni Garrn – the newest VS angel

Toni Garrn (born July 7, 1992), a statuesque blonde from Germany, is the new Victoria’s Secret Angel. From March, Toni is an official VS Angel with Alessandra Ambrosio, Miranda Kerr and Candice Swanepoel. Victoria’s Secret confirmed via twitter that the 19-year-old blondie has indeed signed a contract to become their newest angel! Discovered in Germany back … Read more

Victoria’s Secret High End Line

Victoria’s Secret Designer Collection Victoria’s Secret Launched a High End Line that aims to give a refreshing and sophisticated change from the brand’s playful fare. The Designer Collection collection will replace the brand’s decade-old strategy of carrying high-end brands like Chantelle Thomas in their stores. Victoria’s Secret collection will replace the brand’s decade-old strategy of carrying … Read more