This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more
Burberry wants to pioneer a concept that blends social media and retail in China Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive … Read more
The launch of Burberry’s Autumn/Winter 2014 Collection at London Fashion Week marked the start of a series of creative collaborations to be seen throughout 2014. Burberry’s digital presence in Mainland China will be boosted through a partnership with Tencent, the largest internet company in Asia. British luxury house will be leveraging Tencent’s various platforms … Read more
The Chinese luxury buyer is the youngest in the world. Enough to dwell upon the latest insights on this key target, driver of China growth. From 22 and 23 March 2012 Paris will be the host of the China Connect 2012, a conference focused around the opportunities presented by the Chinese E- and M-commerce market. … Read more