Tag Heuer renews its links with the conquest of space

The Swiss watchmaker renews its links with the conquest of space after having been the first Swiss watch in space in 1962. Swiss watchmaker Tag Heuer will take part in a Mars exploration mission planned for 2020. TAG Heuer has announced its partnership with China’s Mars Exploration Program at an official press conference in Beijing. … Read more

Manchester United is now on TAG Heuer time

The world’s most popular football club partners with Tag Heuer. #DontCrackUnderPressure message will invade Manchester United from this fall. The prestigious Swiss Avant-Garde watchmaker Tag Heuer was unveiled as the new Official Timekeeper and Global Partner of Manchester United. Joining forces with Manchester United allows the brand to extend its offering to United’s 659 million … Read more

40 major luxury houses opened for visits during Les Journées Particulières 2016. Instagram to contribute to the event

From May 20-22 the LVMH Group will invite the public to visit 40 of its Houses during Les Journées Particulières open days. French multinational luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH, is once again inviting visitors to discover over 50 exceptional sites in France. Some 40 LVMH luxury houses, … Read more

Chanel is the leader in Global Luxury Brand Conversation replacing Louis Vuitton’s ranking, says Report

. The overall digital luxury conversation grew by 75% year-over-year and social chatter more than doubled for the top 15 luxury brands, says the second annual NetBase Brand Passion Report: Luxury Brands online. Ranking the top 45 luxury brands based on volume of social mentions and intensity of consumer sentiment, the report looked at more than … Read more

The first connected watch from a luxury watchmaker

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Swiss high-end watch manufacturer TAG Heuer unveiled its highly-awaited TAG Heuer Connected Watch developed in close collaboration with Intel and Google. The 2015 TAG Heuer Connected Watch has three digital watch dials that replicate the look and features of a watch face and reprise the design codes of the TAG Heuer Carrera collection.

The first connected watch from a luxury watchmaker was unveiled at the LVMH Tower in New York. Bernard Arnault, Chairman and CEO of LVMH, Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group’s Watches Division, Brian Kraznich, CEO of Intel Corporation, and David Singleton, VP Engineering Android at Google, were on hand for the launch of the new high-end timepiece.

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At 46 mm in diameter, the design is that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a textured rubber strap and a sapphire crystal touchscreen. The entire timepiece is water resistant for everyday use (rated IP67), says the luxury watchmaker.

The digital hands remain visible in energy-saving mode to show the time. Applications are displayed in the three counters on the dial, seamlessly integrated in the watch’s aesthetic environment. They can be opened in full screen mode simply by touching the counter.

Connectivity features include exclusively available customized apps with free subscriptions: Insiders (lifestyle), GolfShot Pro (golf), RaceChrono Pro (motor racing) and Viewrangers (trailing). These applications are joined by classic watch functions (timer, alarm and stopwatch), as well as Google apps like Google Fit, Google Translate, Google Maps and the voice-activated “OK Google” search function.

According to TAG Heuer, the new smartwatch can be easily synced with phones running Android 4.3+ and iOS 8.2+, and is charged using a contact charger. The lithium battery has an all day battery life.

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Tag Heuer to unveil first smartwatch developed in partnership with Intel and Google

TAG Heuer has been a Swiss avant-garde watch brand since 1860 and innovation is part of its DNA. In a Swiss watchmaking industry characterized by tradition and artisanal know-how, Tag Heuer is another watch manufacture to launch the design of a smart watch. Developed in partnership with Intel and Google, TAG Heuer revolutionary new chronograph … Read more