Taylor Swift swan frolic prompts huge expansion in sales of inflatables
Demand for designer pool accessories – from doughnuts to unicorns – soars as shoppers splash out on social media props
Swimwear
How Beyoncé’s Ivy Park made sportswear sexy
The singer’s fitness label rebrands bodycon by merging fashion and functionality. But can a gym-friendly version reclaim this unforgiving trend?
British Fashion Council to help young designers on to high street
The BFC Contemporary scheme will encourage new designers to focus on contemporary fashion instead of concentrating solely on the catwalk
Best of luxury swimwear brands
In the mood for holidays…. The hottest looks on the beach, all right here. Best of luxury swimweare brands The first bikini was born in the Ancient Greece. After centuries of oblivion, the bikini reappears in 1947 on the French beaches. First banned as a vulgar item, it ends up being socially tolerated in the … Read more
Tory Burch on the Rodeo Drive
American lifestyle brand Tory Burch opened its first West Coast flagship at 366 North Rodeo Drive in Beverly Hills in November. This is the label’s fourth boutique in Los Angeles. The entire Tory Burch collection is available at the new store, including ready-to-wear, handbags, shoes, jewelry, small leather goods, swimwear, accessories and the new … Read more
“Mercedes-Benz Presents” title goes to Mara Hoffman
Mara Hoffman receives “Mercedes-Benz Presents” title. Swimwear designer Mara Hoffman receives the distinguished title of “Mercedes-Benz Presents” designer this season. Hoffman will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in Miami Beach. The “Mercedes-Benz Presents” program recognizes one designer each … Read more