Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more
Lexus Ignition to support eight innovative products Inspired by the new 2013 Lexus ES, the luxury vehicle division of Japanese automaker Toyota Motor Corporation wants to continue to push the boundaries of style, technology and innovation, by supporting other creative projects that exemplify this philosophy. Lexus has curated eight start-up products that are currently seeking … Read more
40 Percent of Top Brands Are Using Instagram Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more
Factors to watch in the mix of consumers and luxury products Bain & Company, one of the leading advisor to the global luxury goods industry expects an average of seven to nine percent annual increases in global sales to fuel luxury brands’ growth aspirations until the middle of the decade. “Brands must develop strategies … Read more
Airship Ventures, operator of the Zeppelin airship, Eureka, lifts social media to new heights with the world’s largest hashtag decal, #ZeppMe, displayed across the side of the airship. “The Zeppelin is based in Silicon Valley, where social media reigns supreme. With the #ZeppMe campaign, we are leveraging the airship to showcase social media integration into … Read more
Pure Chromatics Devoted To Fans: YSL’s Eye Shadow Palette Inspired by Facebook YSL mixes social media and make-up and transfers the Facebook colors on the new Eye Shadow Palette, the first luxury beauty product inspired by Facebook itself. Starting July 19, YSL’s Facebook fans will compete for one of the “Pure Chromatics Devoted To Fans” … Read more