Balenciaga Skiwear Is Introducing Functional Athletic Objects. Balenciaga‘s foray into the world of winter sports is nothing short of a fashion-forward adventure, bringing innovation, style, and functionality to the forefront of the slopes. Breaking through the winter chill with a blend of style and functionality, Balenciaga’s Skiwear collection has officially hit the shelves, promising to … Read more
British Snowboard sensation Jamie Barrow breaks Guinness World Record for fastest speed on a snowboard, towed by a vehicle. The record breaking feat took place on the frozen lake of St Moritz in Switzerland, with Barrow and the Maserati Levante SUV hitting a maximum speed of 151.57 km/h. With the record attempt taking … Read more
Ischgl’s wild après is legendary, but if you can resist the lure of the resort’s party scene and hit the piste with a clear head, there’s pristine powder and untracked terrain to be enjoyed
For the first time in the brand’s 140-year history, Japan luxury beauty giant Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for their suncare, skincare and color lines in the U.S. “Hannah’s lifestyle and commitment to suncare protection will inspire athletes and women everywhere to take a more active … Read more
Pirelli x Burton Burton, worldwide leader and manufacturer of snowboards, boots, bindings, outerwear, goggles and protection, teamed up with Italian tire-maker Pirelli to produce a new snowboard set. Complete with board, boots and bindings, the line will be available for purchase through select stockists later this Fall. Pirelli brings to Burton Ion boot an exclusive … Read more