Serpenti. Archives - 2LUXURY2.COM

The Snake That Swallowed a Supercar: Bvlgari’s Icon Grows a V12 Heart

December 22, 2025 by Editorial

The Bvlgari x MB&F Serpenti is not merely a watch; it is a cultural collision that has successfully re-engineered one of jewelry’s most feminine icons into a predatory, mechanical “Horological Machine.” In the high-octane world of luxury collaborations, this release stands as a masterclass in how to respect heritage while ruthlessly modernizing it. Here is … Read more

Bulgari Reveals Kaleidoscopia, Collector’s Edition Le Gemme Duo and New Muses

March 2, 2023 by Editorial Team

Bulgari celebrates the vivacious colors of spring with the next chapter in the infinite metamorphosis of the Serpenti icon. Recalling the colors of Kaleidoscopia. This year the Bulgari Maison revealed an Fall Winter 2023 Leather Goods & Accessories collection inspired by the vibrancy of spring and translated into jewel-like accessories. The Maison’s latest Leather Goods … Read more

Refik Anadol unveils Serpenti – the first ever digital sculpture and AI-imagined fragrance done for a luxury house

October 15, 2021 by Editorial Team

Bvlgari celebrates Serpenti in sculpture artwork created using dynamic, three-dimensional AI data.

Italian luxury house Bvlgari continues the Serpenti Metamorphosis exhibition inaugurated during Milan Design Week, featuring a captivating installation by multimedia artist Refik Anadol, created using artificial intelligence. The digital sculpture – the fist ever done for a luxury house – is on display until October 31 at the Piazza Duomo in Milan before embarking on a world tour. Upon the completion of the tour it will be converted into a multisensorial and multidimensional NFT (Non-Fungible Token) and sold at an auction. Proceeds will be donated to a charity chosen by the Italian Maison and Refik Anadol.

The 3D sculpture celebrates the beauty of nature and the mythic Serpenti icon, the emblem of Bvlgari and the perfect symbol of metamorphosis. It was designed using algorithms to reproduce an image of nature generated by analyzing some 200 million pictures of nature and 160 million pictures of flowers, plus 120,000 images of snakes. Metamorphosis becomes both a source of inspiration and the creative method, since the machine is able to learn what a flower is – colors, patterns and shapes – and then conceive images of flowers that exist only in its digital memory, reconstituting them in a vibrant work of art. The installation proposes a striking aesthetic approach to the relationship between nature, art, technology and luxury.

@Bvlgari Serpenti Metamorphosis Launch Event

This approach was conceived by the mind of Refik Anadol. Born in Istanbul, the LA-based new media artist has won numerous awards for his innovative works.

Listen as he explains the concept behind ‘Serpenti Metamorfosi’ and how he turned data from our natural world into this three-dimensional and dynamic digital installation. In the future, Serpenti Metamorphosis artwork will become exclusive and unique in the digital world thanks to NFT (Non-fungible Token) technology.

To enrich this unique multi sensorial experience, Bvlgari Master Perfumer Sophie Labbe and fragrance creation firm Firmenich worked with Refik Anadol to create the first ever AI-imagined fragrance, “Rainforest Serpenti”. Thanks to Bvlgari’s expertise, the sculpture celebrates every dimension of nature, including its scent, awakening faculties of perception, sensation and smell.

This immersion into the Serpenti universe is completed by an exhibition of creations by the Roman Maison from the 1940s to the 1960s at the Bvlgari store in Milan until October 30, as well as the Bvlgari Serpenti Hub. This digital space dedicated to the Maison’s icon features exclusive content revealing the eternal metamorphosis that inspires Bvlgari creations.

@Bvlgari Serpenti Metamorphosis Installation at Milan Design Week 2021

Milan Design Week 2021: Bvlgari recalling a Metamorphosis

September 27, 2021 by Editorial Team

For this year’s Milan Design Week, Bvlgari took visitors on a journey of Metamorphosis, supporting four international artists who interpreted the theme through the intuitive language of art. Artists Azuma Makoto, Ann Veronica Janssens, Daan Roosegaarde, and architect Vincent Van Duysen filled the Gallery of Modern Art in Milan with their transformational works. Azuma … Read more

Bvlgari x Dom Pérignon launch ultra-limited champagne

May 7, 2021April 28, 2021 by Editorial Team

With only four cases crafted, the Bulgari Serpenti x Dom Pérignon Rosé limited edition is available exclusively on request in London, Milan and Tokyo. For this unique partnership with Dom Pérignon, the Roman jeweler created a customized version of the Serpenti necklace, where pink gold is matched with white diamonds and onyx. Bvlgari x … Read more

The mystery of Mary Katrantzou’s Serpenti revealed

April 8, 2021March 26, 2021 by Editorial Team

MARY KATRANTZOU X BVLGARI TOP HANDLE (€9,800.00); @bvlgari

Bvlgari x Mary Katrantzou, the Queen of Print, reveal a capsule collection.

Bulgari’s most mysterious emblem, Serpenti, undergoes another bold metamorphosis. This time through the eyes of a visionary designer – a kindred spirit who shares the Maison’s passion for accessories and ambition to push the boundaries of craft. This latest collaboration has resulted in feats of craftsmanship so exuberant, they must be seen to be believed.

Mary Katrantzou’s artistic interpretation of Bvlgari’s iconic and fluid emblem.

For the latest chapter of the “Serpenti Through the Eyes of…”, Mary Katrantzou reimagines the iconic Serpenti motif to create a new, refined capsule collection inspired by the snake metamorphosis. Crafted in soft matelassé Ivory Opal white/ black/ Aegean Topaz blue nappa leather (€2,800.00), the top handle bag features light gold-plated brass hardware. This model, taking inspiration from a Bvlgari heritage watch, is enhanced with a new interpretation of the iconic Serpenti head closure in light gold-plated brass with seductive crystal eyes. The special edition bag features one compartment, a removable snake body-shaped handle and a detachable chain shoulder strap, for a versatile wearability as a crossbody bag.

MARY KATRANTZOU X BVLGARI TOP HANDLE; @bvlgari

MARY KATRANTZOU X BVLGARI Minaudiere; @bvlgari

“The inspiration behind this collection was to interpret Serpenti through my eyes. A snake sheds its skin to allow for further growth to allow for further growth. I wanted to highlight the importance of its symbolism, which dates back to ancient Roman and Greek mythology. I was drawn to the idea of metamorphosis, adapting to continue evolving and growing, to continue evolving and growing. Serpenti is a symbol of transformation, healing, and rebirth.” – Mary Katrantzou.

Crafted in light gold-plated brass, MARY KATRANTZOU X BVLGARI minaudière features a snakehead shape inspired by a Bvlgari heritage watch, enhanced with multicolour enamel scales on the front and seductive crystal eyes. The limited edition minaudière features a special edition bag to be carried by hand, with inner black nappa leather compartments and black Alcantara inner lining. The “MARY KATRANTZOU X BVLGARI” logo engraving on the back completes this model.

The Bvlgari family grows more exuberant.

Bvlgari welcomes ‘El Cid’ star, Jamie Lorente, who makes his debut as brand ambassador for Spain wearing the Octo
Finissimo in steel, with a refined blue dial. From the palace to the Maison, ‘The Crown’ actor Josh O’Connor joins Bvlgari as brand ambassador for watches. Josh brandishes the Octo Finissimo Chronograph in titanium.