sensorial experience

Nona Source – a game-changing platform to re-use high-end deadstocks

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Nona Source by © LVMH

Nona Source – the first online resale platform of LVMH luxury group brands’ exceptional materials.

LVMH presents Nona Source, the first online resale platform for materials from LVMH Fashion & Leather Goods
Maisons. Designed by experts from LVMH via its DARE intrapreneurial program (Disrupt, Act, Risk to be an
Entrepreneur), Nona Source supports LVMH’s environmental strategy by rethinking sourcing and supporting the circular economy.

A veritable revolution in sourcing, Nona Source offers emerging creatives and brands in Europe access to high-quality fabrics and leathers at competitive prices to encourage creative re-use of materials.

Created by three experts from LVMH – Marie Falguera, Romain Brabo and Anne Prieur du Perray – Nona Source is a startup incubated by LVMH’s DARE intrapreneurial program to accelerate innovative solutions. With their expertise in materials sourcing and digital transformation, they designed a game-changing platform to re-use deadstocks, the “sleeping beauties” stored in the warehouses of exclusive LVMH Fashion & Leather Goods Houses. Developed with a sustainable vision, Nona Source favors local distribution. Because stocks are located in France, the platform will for the time being deliver within Europe (including the United Kingdom).

@nona-source.com/

An all-digital experience, Nona Source provides an innovative solution for creatives.

The catalogue proposes a wide variety of prestigious materials, from lace to leathers in different compositions, weights, colors and patterns. Only exclusive patterns or branded fabrics are not available. All materials are carefully selected and re-valued at competitive prices. Product characteristics are presented in minute detail thanks to high-quality visuals, videos to translate the touch and feel experience, plus displays on wooden mannequin’s for fall and drape visualization. Thanks to high-fidelity color data and a digital sensorial experience to faithfully characterize these luxury materials, professionals can purchase rolls, skins or panels, depending on available quantities, without cutting or sampling.

Nona Source is a concrete solution to address the challenges and opportunities of circularity, a key pillar of LVMH’s environmental strategy articulated in the LIFE 360 program (LIFE: LVMH Initiatives For the Environment). This future facing creative solution for more sustainable fashion derives its name from one of the three Parcae goddesses of Roman mythology. Nona, the youngest, spins the thread of life, Decima weaves it and Morta cuts it. Nona Source thus embodies the re-use of materials so that the thread is never cut, but on the contrary revitalized with fresh creativity.

@nona-source.com/

A new way to celebrate cognac culture in an intimate, avant-garde atmosphere

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    Hennessy, the world-renowned cognac leader, unveiled its very first conceptualized bar – BLENDS BY HENNESSY (BLENDS). The bar is located at one of Shanghai’s most iconic landmarks, BUND 18. Hennessy inaugurates BLENDS by Hennessy concept bar in Shanghai Hennessy has inaugurated its first bar in the heart of Shanghai, adding a new dimension … Read more

The phenomenon of ASMR brings the sensorial nature of whisky to life

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What if you could feel whisky’s taste with your eyes and ears alone?

What if you could feel our whisky’s taste with your eyes and ears alone

Autonomous Sensory Meridian Response ( ASMR) is a relaxation method based on acoustic stimuli. ASMR was used by Glenmorangie to revolutionize the whisky experience, inviting single malt lovers to “feel” the taste of three of its award- winning whiskies, The Original, The Lasanta and Signet.

A renowned innovator since its founding in 1843, Glenmorangie has once again pushed the limits in 2017, inviting people to discover three whiskies through a groundbreaking online experience. For the first time ever in the world of whisky, tasting becomes digital thanks to the online sensorial experience.

The films produced for each whisky deliver an innovative visual and sonic experience thanks to the phenomenon of Autonomous Sensory Meridian Response. Enhanced concentration allows viewers to perceive stimuli more acutely.

To develop this project, Glenmorangie commissioned a study by prominent ASMR specialists and worked with three visual artists – Thomas Traum, Julie Weitz and Studio de Crécy – to evoke the terroir, creation and character of each single malt.

In his intriguing interpretation of Glenmorangie’s signature single malt, German artist Thomas Traum takes viewers on a literal, yet delightfully abstract journey from the whisky’s origins in the Scottish Highlands, to the finished bottle. London- based Traum, whose work aims to find new applications for technology’s use in design and art, took his inspiration from The Original’s singularly complex character and its ten-year journey to maturity. Harnessing ASMR triggers, he contrasted close-up camera work with wide views, to explore a variety of surfaces and textures relevant to the whisky’s creation. Then, computer-generated imagery was used to heighten and alter these experiences for the viewer. Thus, his film portrays a world filled with familiar elements – made somehow alien. These include the Scottish barley from which the whisky is made, the Highland landscape and the wooden casks which are only ever used twice to mature The Original. Traum’s work culminates in a vivid portrayal of the myriad tastes and aromas for which this smooth and rounded whisky is renowned.

“In the film, I wanted to explore this idea of the different elements changing state over and over again. So, barley becomes water, becomes liquid… and wood, via a distillation, becomes liquid glass – and then becomes a loch,” explained Thomas Traum.

“The aim was to take the viewer on a journey through the whisky creation process. They start off in a beautiful place, then see the barley, the distillation, the maturation… it’s very literal in a way. But everything is slightly shifted – an unreal reality. For instance, you see liquid wood, reflective barley and a loch as a whisky glass. The aim was to create an essential experience – an exploration of materiality,” added Traum.
http://www.youtube.com/watch?time_continue=24&v=D6S_f85Hqx0

Glenmorangie Original 201