Customizable saddle options available at Hermès. A saddle that is perfectly adapted to the owner’s riding style is of major importance in equestrian sports. To build awareness for its wide range of equestrian items for rider, horse and stable, French luxury house Hermès (established in 1837 as a saddlery) officially launched its … Read more
Businesses discovered long ago that conference rooms and offices do not always provide the most propitious atmospheres for winning new clients or building client relationships. Today, a number of sports and sporting events are used as an alternative. Golf has been a favourite due to the serene atmosphere and the possibility of uninterrupted conversation, at … Read more
The world’s most prestigious winter polo tournament celebrates its 30th anniversary. Against a breathtaking alpine backdrop 1,800 metres above sea level, BMW, Cartier, Ralph Lauren and Deutsche Bank polo teams compete at the anniversary 30th edition of the St. Moritz Polo World Cup on Snow, the most prestigious and highest-level global polo tournament. The … Read more
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
The Golden Age of Sports has been described as that period of time from the 1920’s into the 1930’s when sports and sports heroes reigned supreme. The public followed their teams and individuals religiously, provided with details through newspapers and the then new technology of radio broadcasts. Coming after a devastating World War I, people … Read more
The polo shirt has become a standard item in almost everyone’s wardrobe, among both men and women. It is almost as ubiquitous as the t-shirt. Used today not only for sports and casual wear, some people combine polo shirts with blazers or sports coats to present their own, special touch. Given its name, what could … Read more