Partnership

Ritz-Carlton x Late Checkout: The Unexpected Fashion Fusion You Didn’t Know You Needed

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Luxury hotels dipping their toes into fashion isn’t entirely new—but The Ritz-Carlton’s bold partnership with Madrid’s irreverent menswear brand, Late Checkout, signals a surprising twist in the world of high-end collaborations. The Late Checkout: A Ritz-Carlton Story collection is a daring, playful foray into a world where tailored jackets, hotel-inspired aesthetics, and sartorial cheekiness collide … Read more

What Role Does Annie Leibovitz Play in Canada Goose’s Celebration of Fearless Women?

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The performance luxury brand taps Sheila Atim, Sophie Darlington and Kimberly Newell to unveil the fall season’s new womenswear styles. Canada Goose is bringing its community on a journey of female empowerment and individuality as it ventures, with Annie Leibovitz, to the rugged landscapes of New Mexico, the setting of its latest brand campaign. In … Read more

Louis Vuitton’s Luxury Partnership with Dan Carter: The Malle Vestiaire Trunk

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Louis Vuitton teams up with rugby legend Dan Carter for first Malle Vestiaire trunk. To celebrate the inspiring career of New Zealand rugby legend Dan Carter, Louis Vuitton artisans have created a unique trunk — the Malle Vestiaire. Reflecting the Maison’s historic savoir-faire, this exceptional piece encases a curated collection of the House Ambassador’s personal … Read more

Kering Luxury Group to Become Valentino’s Significant Shareholder

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In a landmark move that marks a significant shift in the luxury fashion landscape, Kering and Mayhoola have announced a binding agreement that will see Kering acquire a 30% shareholding in the prestigious Italian luxury house, Valentino. The cash consideration for this acquisition amounts to a staggering €1.7 billion. This partnership forms part of a … Read more

The LVMH-Paris 2024 Olympics Partnership: A Flashy Image Gain or a Premiumisation of the Games?

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LVMH has become a Premium Partner of the Paris 2024 Olympic and Paralympic Games and will share its creative excellence and craftsmanship for key celebratory moments during the Olympic and Paralympic Games. In a glitzy announcement, LVMH, the luxury behemoth, unveiled the details of its Premium Partnership with the Paris 2024 Olympic and Paralympic Games. … Read more

Estée Lauder x Manchester United: An Unlikely Match Made in Beauty and Football Heaven

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Estée Lauder teams up with Manchester United to engage extensive fanbase in China. In a surprising and exciting twist, the world of beauty is set to collide with the thrilling realm of football as Estée Lauder and Manchester United join forces to conquer new territory – China and the Asia Pacific region. Yes, you read … Read more