The LVMH-Paris 2024 Olympics Partnership: A Flashy Image Gain or a Premiumisation of the Games?

LVMH has become a Premium Partner of the Paris 2024 Olympic and Paralympic Games and will share its creative excellence and craftsmanship for key celebratory moments during the Olympic and Paralympic Games. In a glitzy announcement, LVMH, the luxury behemoth, unveiled the details of its Premium Partnership with the Paris 2024 Olympic and Paralympic Games. … Read more

Italy to become a world-class hub for winter sports for Milano Cortina 2026 Olympics

Milano Cortina 2026 will mark the Olympic debut of ski mountaineering on the Winter Games programme.  As the Olympic Winter Games Beijing 2022 draw to a close, attention is already turning to Milano 2026. During the Beijing 2022 Closing Ceremony, which took place at the iconic “Bird’s Nest” National Stadium, Milano Cortina 2026 stepped into the spotlight as the next … Read more

Oakland Raiders Hypothetically Discuss Having Usain Bolt On The Team

The World’s fastest man, Usain Bolt, just finished winning a record nine Gold medals at the recently concluded Olympics, which has led to NFL teams once again contemplating how good a wide receiver the sprinter can be if he decided to give football a try. The Raiders, who have favorable NFL odds of making the … Read more

Zaha Hadid’s Tokyo Olympic stadium slammed as a ‘monumental mistake’ and a ‘disgrace to future generations’

The 2020 Olympic stadium has faced two years of widespread criticism and budget cuts. Now prominent Japanese architect Arata Isozaki has launched a blistering attack on the designs

The future of the Winter Olympics endangered in a warmer world: study

Climate Change Threatens Winter Olympics?   The success of the Winter Olympic Games is often partially attributed to favourable weather, while poor weather is highlighted as one of the greatest challenges faced by Olympic Organizing Committees. Weather affects the ability to prepare for the Games and can directly impact outdoor opening and closing ceremonies, fairness … Read more

Just in time for Olympics: Hilton London Wembley

Hilton Wembley opened just in time for Olympics   Just a few days before the start of one of the biggest sporting events in U.K. history, Hilton Hotels & Resorts opened a new landmark hotel, Hilton London Wembley. The 361-room Wembley Plaza hotel is located next to the Wembley Stadium and Arena, home to some … Read more