Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more

Holiday Elegance: Balmain x Net-A-Porter 2018 capsule is reminiscent of the glamour of Cannes and St Tropez

With a palette of Breton stripes and crisp naval blazers in white crepe with gold details, Balmain x Net-A-Porter exclusive collection references signature French resort styling. Building upon traditional Balmain silhouettes and Olivier Rousteing’s strongly modern DNA, this exclusive high summer capsule collection designed for net-a-porter is designed with summer in mind, offering the perfect getaway wardrobe. … Read more

Balmain x Victoria’s Secret limited-edition capsule collection

Victoria’s Secret And Balmain Paris Announce Exclusive Collection To Be Available On November 29th. The collection builds upon the house’s couture legacy while reflecting the way women want to dress today. Victoria’s Secret announces a limited-edition capsule collection: VSxBALMAIN. Olivier Rousteing, the Creative Director from the historic Parisian fashion house, has designed an offering that … Read more

Fashion industry’s biggest stars celebrated the best of fashion in London

The Fashion Awards 2016 Winners. This year’s Fashion Awards in partnership with Swarovski recognised talent in design, creativity, business as well as outstanding contributions to the fashion industry. On 5th December at the Royal Albert Hall, London 4,000 members of the fashion industry and the public gathered to watch this year’s awards, where an international … Read more

2016 British Fashion Awards To increase the international focus

2016 British Fashion Awards to become more outward-looking. British Fashion Awards celebration has been an important part of the British fashion calendar since 1989. Last year’s ceremony saw over 450 VIPs and industry heavyweights in attendance, alongside a sold out auditorium of over 2,000 guests, with attendees including Anna Wintour OBE, David Beckham OBE, Karl … Read more

#FashionAwards: British Fashion Council revamps its annual fashion awards

“Fashion Awards are not only celebrating the most creative expression in fashion on a global scale, but also raising funds for education in fashion.” “Bigger and better,” British Fashion Council’s revamped annual fashion awards are the UK’s answer to the Met Ball. BFC is introducing the Fashion Awards 2016 in partnership with Swarovski at the … Read more