Gisele for Chanel: Bündchen to star in the next Chanel N°5 film

Gisele and Baz Luhrmann lined up for Chanel N°5. The Brazilian beauty Gisele Bündchen, the highest-paid model in the world since 2004, is the next muse for Chanel N°5 fragrance. Choosed for her “natural and modern femininity”, Gisele joins a famous line of Chanel N°5 ambassadors, including Brad Pitt, Nicole Kidman, Audrey Tautou, and Marilyn … Read more

A few more ways to enjoy Chanel No.5

The iconic Chanel’s No. 5 fragrance can now be brought under the shower. To the delight of fans of the classic fragrance, The French luxury house declined the most famous perfume in various types of bath products. Just in time for the holiday gift-giving season, Chanel launched a No. 5 foaming bath, bath soap, and … Read more

The European Commission wants laws curtailing the use of natural scents in perfumery

 Perfume-makers fear EU legal blow to industry The European Commission wants to introduce new laws restricting the use of natural perfume ingredients linked to allergies. The EU estimates 1-3 percent of people in Europe are allergic or potentially allergic to ingredients found in perfumes – a number it considers high enough to justify concern. “All … Read more

Inside Chanel: French luxury maison opens digital archives

The story of Chanel is told online   Chanel opens its digital archives to capture the essence of the luxury house. “Inside Chanel” (www.inside- chanel.com) platform will reveal the insider story of the French luxury maison through a timeline of events and a series of original short films. One can own N°5…and yet still yearn … Read more

Brad Pitt – the first male ambassador of the iconic Chanel No. 5

Brad Pitt – the new face of Chanel’s No. 5 perfume   Actor Brad Pitt (48) became the first man chosen to represent the famous Chanel No.5 feminine perfume. Pitt will join past ambassadors Nicole Kidman, Audrey Tatou, Lauren Hutton, Estella Warren and Catherine Deneuve. Brad Pitt is shooting the first images for Chanel No. … Read more