Microsoft announced its intent to purchase Nokia’s mobile phone business unit. Microsoft to acquire Nokia’s Devices & Services business, license Nokia’s patents and mapping services. Microsoft Corporation and Finnish multinational communications and information technology corporation Nokia announced that the companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices … Read more
McLaren Automotive has teamed up with Xbox to offer one of the best seats of the summer at the 2013 Festival of Speed: the passenger seat of the McLaren P1 while it makes its global dynamic debut at the world famous event. One lucky competition winner will be given the chance to experience the famous … Read more
Top UK consumer superbrands for 2013 revealed Rolex is regarded as the UK’s leading consumer superbrand in 2013, according to surveys released by Superbrands UK, a company that offers insight into Britain’s strongest brands based on the opinions of marketing experts, business professionals and thousands of British consumers. The annual league table of the … Read more
goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
LeWeb London Conference: 19 and 20 June 2012 – Westminster Central Hall The eighth LeWeb Conference held in Paris last December, Europe’s number one event for the web industry, once again brought together over 3,500 business owners, entrepreneurs, investors, bloggers and tech enthusiasts from 76 countries to take part in Europe’s biggest event dedicated to … Read more
With results suggesting that it has outsold Nokia, and its marketing department staging a provocative PR campaign against Apple, the Korean manufacturer is dominating a competitive market