Michael Kors Archives - Page 4 of 8

Lanvin fashion house appoints second artistic director in two years

December 25, 2019July 18, 2017 by Editorial Team

Appointment of ‘e-couture’ expert viewed as an attempt to relaunch historic fashion house for a digital audience following Bouchra Jarrar’s exit

I’m not with the brand: why bag designers are losing the logo

December 25, 2019October 28, 2016 by Editorial Team

It bags were once all about shouty branding. No longer. New research suggests that a no logo approach now rules

MAPIC 2016 : Using Big Data in Retail & Pop Up Stores Means Better Business

November 8, 2016October 15, 2016 by Editorial Team

Putting data at the center of sales and marketing decisions can improve marketing ROI by 15 to 20 percent, according to McKinsey & Company. Luxury and high-end companies can capitalize on the opportunity big data offers and gain an advantageous edge for their pop up stores or retail businesses. Identify consumer trends to tailor a … Read more

Michael Kors Access and Android Wear move the wearables category forward

September 26, 2016 by Editorial Team

Michael Kors Access: innovative technology with exceptional style.
With the right accessory, you really can #AccessItAll.

Michael Kors says it is Time for Fashion to Meet the Future. The fashion house is embarking on the trend to unite social connectivity and health and fitness tracking in a great-looking accessory.

This September, the top-end lifestyle brand introduced the Michael Kors Access display smartwatch, part of its new wearable technology accessories line. The line is geared towards the fashion-focused consumer. Designed to show that technology and social connectivity should be seamless, the Michael Kors Access line, which also includes activity trackers, proves that access can be both glamorous and effortless.

The advanced technology at the heart of the Michael Kors Access smartwatch, which is compatible with both iPhone and Android phones, is made possible through a partnership with Google, using their Android Wear smartwatch platform.

“Our customers love fashion and they’re plugged in 24/7,” explained Michael Kors.

“We’re excited to offer our customers smart, great-looking watches that will help them to stay on top of their daily lives while uniquely expressing their personal style,” said John Idol, Chairman and CEO of Michael Kors.

Michael Kors Access smartwatches offer exclusive display watch faces which change with a swipe — “whether it’s a digital chronograph design for the gym or glittering, animated pavé for night.” The touchscreen display smartwatch powered by Android Wear provides social media updates, text and email alerts, App notifications, smart help from Google, and built-in fitness tracking. The Qualcomm Snapdragon Wear 2100 is a system-on-a-chip (SoC) designed to ensure a highly interactive touch screen experience.

“From Google Search to smartwatches, Google strives to give you the information you need to stay connected to what matters most,” says David Singleton, VP of Engineering for Android Wear. “Michael Kors Access and Android Wear move the wearables category forward with smart, beautiful watches that help you stay on top of your daily life while expressing your personal style.”

Halle Berry and Christian Louboutin for 2016 Key To The Cure campaign

August 9, 2016 by Editorial Team

Now in its 18th year, Key To The Cure is Saks Fifth Avenue’s annual fund-raising and charitable initiative to fight cancer. This annual campaign has raised close to $40 million for cancer research and treatment organizations throughout the United States. This year, Academy-Award winning actress Halle Berry will act as the official campaign ambassador, wearing … Read more

Jet-set lifestyle: Michael Kors x McLaren-Honda Racing

July 6, 2016June 29, 2016 by Editorial Team

Michael Kors, the award-winning designer of luxury accessories and ready-to-wear apparel, is entering into the Formula 1 racing world with a partnership with legendary McLaren-Honda Racing brand, the British Formula One team based at the McLaren Technology Centre, Woking, Surrey, England.

As the team’s official lifestyle partner, Michael Kors branding will feature prominently on both the driver overalls and the McLaren-Honda MP4-31 car.

To celebrate the launch of the partnership, Michael Kors has created a limited- edition men’s leather jacket. The 50 specially produced black leather jackets will be sold exclusively on the men’s floor of the new Michael Kors London flagship store, while supplies last. The jackets feature both the Michael Kors and McLaren logos, as well as a limited-edition plaque with each piece’s unique production number.

“This partnership is about the convergence of style and speed, which is inherent to both the Michael Kors and McLaren-Honda DNA,” says Michael Kors. “There is an energy, sophistication and confidence to both of our brands, and we wanted to create a limited-edition piece that spoke to that.”