Lionel Messi for Louis Vuitton: Horizons Never End

Starring Lionel Messi, the new Louis Vuitton campaign is an ode to the spirit of travel. In a series of photos taken by photographer and filmmaker Glen Luchford, the Horizon collection creates new perspectives, defined by infinite freedom. Lionel Messi x Louis Vuitton greet the future of luxurious rolling luggage. Paying homage to the allure … Read more

De Bethune Blue Dream: A unique collaboration around the iconic Hourglass by Marc Newson

De Bethune and HG Timepiece make this blue dream a reality. It is a magical moment when two creative minds and art enthusiasts meet around their passion: Marc Newson, one of the most influential designers of his generation, and Denis Flageollet, one of the greatest living master watchmakers. HG Timepiece – a Swiss company which … Read more

One-liter Flacon d’exception by Marc Newson – an original masterpiece designed for connoisseurs

  Fragrance Meets Design in a timeless creation by Marc Newson. Presented in a one-liter perfume bottle made of luxurious Baccarat crystal, the Flacon d’Exception designed by Marc Newson for Les Parfums Louis Vuitton is a true example of savoir-faire and fine craftsmanship. Boasting 250 years of history and expertise, Baccarat’s Master Glassmakers fabricated the … Read more

Jony Ive and Marc Newson’s design studio LoveFrom teaming up with Ferrari

  Jony Ive and Marc Newson’s LoveFrom to design for Ferrari. Ferrari x LoveFrom to explore creative projects with Exor in the business of luxury. Jony Ive and Marc Newson’s design studio LoveFrom is teaming up with Ferrari. Exor, the leading diversified holding company controlled by the Agnelli family, and Ferrari announce a long term, … Read more

Horizon Soft by Marc Newson x Louis Vuitton: If it’s not new, then what’s the point?

 

Designer Marc Newson and luxury fashion giant Louis Vuitton collaborated on a new line of innovative luggage called Horizon Soft.

Horizon Soft by Marc Newson x Louis Vuitton 2019 edition-ad campaign
karlie kloss for Louis Vuitton launches Horizon Soft ad campaign; @Louis Vuitton

Following the first line of hard case rolling luggage launched in 2016, Louis Vuitton has unveiled a new collection of innovative soft luggage conceived by the Australian designer Marc Newson. The innovation of this new partnership comes from lightweightness, design and new materials. Louis Vuitton Horizon Soft luggage is incredibly lightweight while maximizing interior volume.

“Design, by definition, is disruption and innovation. If it’s not new, then what’s the point?” said designer Marc Newson.

New technologies have been used to create the outer shell made of thermo-formed 3D knit with a double-sided jacquard. The knit is made up of technical yarn with elastic, thermo-fusible threads that are all seamlessly thermo-formed into a single piece. Following lengthy testing during the development process, the weight of the luggage has been reduced to a minimum – just 2.9 kg for the carry-on model – while the interior volume has been maximized.

Horizon Soft by Marc Newson x Louis Vuitton 2019 edition-
Kris Wu and Karlie Kloss for Louis Vuitton Horizon Soft line of  luggage created with designer Marc Newson; @Louis Vuitton

As with the hard-sided Horizon, the extendable aluminum handle has been moved to the outside to increase the sturdiness of the suitcase while freeing up room inside. The easy-to-use aluminum zip-pull lock system has a three-digit combination and is TSA-approved. And the two miniature wheels have been engineered to make almost no noise to ensure silence for travelers.

The new Horizon Soft luggage is available in three models: Rolling Duffle 55 Knit 2 wheels, Soft Trolley 55 Knit 4 wheels and the Rolling Duffle (in two sizes).

“Marc Newson, a designer-inventor who loves nothing better than to create something that has never been done before, appropriating materials and techniques from their original purpose, has designed Horizon Soft, a disruptive line of rolling luggage in which every single component is completely new,” commented Louis Vuitton.

Every detail is a concentrate of innovation designed to make the new luggage incredibly practical from every perspective – lightness, packing space, easy handling and sturdiness.

Louis Vuitton Monogram Summer 2019
Louis Vuitton Monogram Summer 2019 collection; @Louis Vuitton

To welcome the warmer weather, the Louis Vuitton Monogram is switching to summer mode.

This year’s Louis Vuitton Summer capsule collection transforms the luxury brand’s iconic leather goods into kaleidoscopes of contrasting colors through a play of oversized and miniaturized Monogram. Celebrating the spirit of travel and the dolce vita of seaside holidays, this seasonal reinterpretation of the Monogram enhances a large selection of bags and accessories from the iconic Speedy and Neverfull to the new mini Beach Pouch and Onthego Tote.

Horizon Soft by Marc Newson x Louis Vuitton 2019 edition-ad campaign-
Kris Wu for Louis Vuitton Horizon Soft ad campaign; @Louis Vuitton
Horizon Soft by Marc Newson x Louis Vuitton 2019 edition
Louis Vuitton Horizon Soft, a new line of innovative luggage created with designer Marc Newson; @Louis Vuitton

 

The 36th America’s Cup presented by Prada will take place in Auckland – The City of Sails

 

Auckland announced as the venue for the 36th America’s Cup Match Presented by Prada.
36th America’s Cup Match dates and race course announced at America’s Cup Overture in Cowes. 
America’s Cup to be raced in unprecedented proximity to land in Auckland.

America's Cup Map Stills
photo: americascup.com

The America’s Cup community from around the world gathered in Cowes last weekend for the first opportunity to meet the teams entered in the 36th edition and hear about what lies ahead including two milestone announcements made by Emirates Team New Zealand CEO, Grant Dalton.

Match Dates

On behalf of the Royal New Zealand Yacht Squadron, Grant Dalton officially named Auckland as the venue for the 36th America’s Cup Match Presented by Prada and that racing will take place between 6th- 21st March 2021. The Defender, Emirates Team New Zealand, will race against the winner of the Prada Cup, the Challenger Selection Series, in a best of 13 (first to seven points), in the America’s Cup Match.

America's Cup 2021 Announcement - Prada trunk

A New Identity

America’s Cup Overture began with the unveiling of the new visual identity for the 36th America’s Cup created by internationally renowned designer Marc Newson, who was selected by Prada to design the logo and the silhouette of the Cup.

“Our event in Cowes today, marks the first time we’ve had the Challengers and Defender together in preparation for the 36th America’s Cup Presented by Prada. The announcement of the Match dates, unveiling of the new America’s Cup logo and presentation of the new Prada case for the trophy itself are all milestones for us as we work collaboratively with the Defender to deliver all the events leading up to the Match,” said
Laurent Esquier, CEO of the Challenger of Record (COR36).

The sterling silver America’s Cup, the oldest trophy in international sport, travelled to Cowes from Auckland specifically for this event and shone on the stage with her new Prada travelling case. Handcrafted by Prada artisans, this trunk will now accompany the Auld Mug on the road to the 36th America’s Cup.

America's Cup 36-
photo: americascup.com
America's Cup 2018-
photo: americascup.com

 

Race Course Area

In accordance with the Protocol for the 36th America’s Cup, the race course area for the Prada Cup and America’s Cup Match was also announced. The Racing Area is defined by a varied area outlined across the wider Hauraki Gulf, running south along the North Shore beaches around North Head encompassing the inner Waitemata harbour right up to Auckland’s iconic harbour bridge and downtown CBD, across Auckland’s Eastern suburbs and all the way out the Tamaki Strait between Waiheke Island and Maraetai. The Waitemata Harbour and the Hauraki Gulf are widely regarded as ‘The jewel in Auckland’s crown’ and will offer a plethora of race course options, with a full range of wind directions and conditions.

“There is a reason that Auckland is world renowned as ‘The City of Sails’ and for its sailing conditions,” said Grant Dalton. “We’re very fortunate that the geography of Auckland allows us so many exciting and challenging race course options in close proximity to elevated vantage points for spectators on land.”

“We needed to define a wide racing area to cater for all wind and tide directions and conditions, which we have done across the racing area. But the one overarching objective in identifying the specific Race Courses within the race area was to bring the racing as close as possible to the land based spectators, and we are incredibly lucky to have both North Head and Bastion Point where the public will literally be able to hear the AC75s
whistling above the water and see the wind shifts on the water without having to set foot on a boat. In saying this, catering to the huge expected spectator fleet does provide its own challenges, but we have been working closely with the Harbour Master and all related agencies that have fully bought into the objectives and to do everything we can to make this America’s Cup the most inclusive and spectator friendly America’s Cup ever,” stated Dalton.

America's Cup Course Map Stills
photo: americascup.com
America's Cup 36- 01
photo: americascup.com