Starring Lionel Messi, the new Louis Vuitton campaign is an ode to the spirit of travel. In a series of photos taken by photographer and filmmaker Glen Luchford, the Horizon collection creates new perspectives, defined by infinite freedom.
Lionel Messi x Louis Vuitton greet the future of luxurious rolling luggage.
Paying homage to the allure of exploration, the novel Louis Vuitton promotion is a tribute to the illustrious Horizon collection. The brand’s visionary designs accompany audacious travelers on their odyssey through time and space, embracing the limitless possibilities of their imagination.
In a sequence of images shot by renowned photographer and filmmaker Glen Luchford, soccer superstar Lionel Messi is captured en route to his next destination, accompanied by his Louis Vuitton Horizon suitcase. Emblematic of the Maison’s legacy, the Louis Vuitton Horizon range delivers unprecedented horizons and immeasurable liberty.
“To me, the horizon is a signpost for the future, inspiring my mind to soar with the prospects of what may come – every one of its possibilities,” – Lionel Messi.
Aptly reflecting his deep-seated attachment to wandering, Lionel Messi shares his impressions of the Horizon suitcase, the primary model of the collection designed in partnership with visionary creator Marc Newson.
Conceived by Marc Newson, widely regarded as the most influential craftsman of his generation, this lightweight, 4-wheeled carry-on features an entirely flat interior, courtesy of its generously proportioned external cane. Every detail exudes inventiveness and buoyancy: from the new, understated TSA lock to the most comfortable wheels ever devised by Louis Vuitton.