LVMH

Sustainability Stories: New sustainable initiatives from four luxury brands

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Return Recycle Reward with Molton Brown Molton Brown‘s ‘Return. Recycle. Reward.’ scheme was launched nationwide after successfully piloting at select stores in the UK. As Molton Brown bottle caps, pumps and Hair Care collection bottles are not widely recycled in the UK, this scheme ensures that each and every component of your used product is … Read more

Tech enabled non-tech luxury brands to achieve significant growth in most valuable brands rankings

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  This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more

A Live Stream Shopping startup wins 2021 LVMH Innovation Award. See all 2021 winners by category

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  LVMH announces 2021 LVMH Innovation Award winners at 2021 Viva Technology. For the first time in the history of the competition, six startups received awards, instead of three in previous years. In an era of unprecedented digital acceleration, each of these startups embodies excellence in its particular area of expertise, with products or services … Read more

Google Cloud to provide LVMH’s luxury brands new AI technologies

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LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation. LVMH, the biggest luxury group in the world,  and Google Cloud announced a strategic partnership to develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster … Read more

Nona Source – a game-changing platform to re-use high-end deadstocks

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Nona Source by © LVMH

Nona Source – the first online resale platform of LVMH luxury group brands’ exceptional materials.

LVMH presents Nona Source, the first online resale platform for materials from LVMH Fashion & Leather Goods
Maisons. Designed by experts from LVMH via its DARE intrapreneurial program (Disrupt, Act, Risk to be an
Entrepreneur), Nona Source supports LVMH’s environmental strategy by rethinking sourcing and supporting the circular economy.

A veritable revolution in sourcing, Nona Source offers emerging creatives and brands in Europe access to high-quality fabrics and leathers at competitive prices to encourage creative re-use of materials.

Created by three experts from LVMH – Marie Falguera, Romain Brabo and Anne Prieur du Perray – Nona Source is a startup incubated by LVMH’s DARE intrapreneurial program to accelerate innovative solutions. With their expertise in materials sourcing and digital transformation, they designed a game-changing platform to re-use deadstocks, the “sleeping beauties” stored in the warehouses of exclusive LVMH Fashion & Leather Goods Houses. Developed with a sustainable vision, Nona Source favors local distribution. Because stocks are located in France, the platform will for the time being deliver within Europe (including the United Kingdom).

@nona-source.com/

An all-digital experience, Nona Source provides an innovative solution for creatives.

The catalogue proposes a wide variety of prestigious materials, from lace to leathers in different compositions, weights, colors and patterns. Only exclusive patterns or branded fabrics are not available. All materials are carefully selected and re-valued at competitive prices. Product characteristics are presented in minute detail thanks to high-quality visuals, videos to translate the touch and feel experience, plus displays on wooden mannequin’s for fall and drape visualization. Thanks to high-fidelity color data and a digital sensorial experience to faithfully characterize these luxury materials, professionals can purchase rolls, skins or panels, depending on available quantities, without cutting or sampling.

Nona Source is a concrete solution to address the challenges and opportunities of circularity, a key pillar of LVMH’s environmental strategy articulated in the LIFE 360 program (LIFE: LVMH Initiatives For the Environment). This future facing creative solution for more sustainable fashion derives its name from one of the three Parcae goddesses of Roman mythology. Nona, the youngest, spins the thread of life, Decima weaves it and Morta cuts it. Nona Source thus embodies the re-use of materials so that the thread is never cut, but on the contrary revitalized with fresh creativity.

@nona-source.com/

LVMH, Prada and Cartier develop the world’s first global luxury blockchain

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@LVMH / @auraluxuryblockchain.com

Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. The objective of a global luxury blockchain is to provide high-end consumers with a high level of transparency and traceability throughout the lifecycle of a luxury product.

LVMH partners with other major luxury companies on Aura, the first global luxury blockchain.

LVMH has joined forces with two other major luxury names –Prada and Cartier, part of Richemont – to develop Aura Blockchain Consortium, the world’s first global luxury blockchain. This unprecedented collaboration between competitors represents a single, innovative solution to shared challenges of communicating information on authenticity, responsible sourcing and sustainability in a secure, digital format.

The state-of-the-art technology of Aura Blockchain matches a product ID to a client ID, providing the infrastructure – through a chain of secure, non-reproducible, digital blocks – to enable consumers to access the history of a product and proof of its authenticity at every step of the value chain, from raw materials to point of sale, and even more. Consumers can thus follow the entire lifecycle of a product with trusted data throughout, and with no need for third-party verification. Aura represents a new way for luxury brands to communicate directly to consumers, telling a unique story around the quality of their materials, craftsmanship and creativity, and strengthening the relationship between client and brand.

Given that issues such as traceability, sustainability and authenticity are common to all luxury brands, it made sense for these competitors to work together to drive change and develop a shared solution. LVMH thus joined forces with Prada and Richemont to design Aura Blockchain Consortium, a multi-nodal, private blockchain secured by ConsenSys technology and Microsoft.

@auraluxuryblockchain.com

Among LVMH Maisons, Hublot, Bvlgari and Louis Vuitton are already active on the platform.

Hublot, for example, has launched a digital e-warranty, which is stored in the Aura infrastructure and allows customers to verify the authenticity of their watch via a simple photo taken with a mobile phone. Brands using Aura develop their own experience according to their specificities and customer expectations. They also maintain their own data and adhere to the strictest standards of client privacy, with information stored on the blockchain in a way that cannot be changed, tampered with, or hacked.

“The Aura Blockchain Consortium is a great opportunity for our sector to strengthen our connection with customers by offering them simple solutions to get to know our products better. By joining forces with other luxury brands on this project, we are leading the way on transparency and traceability. I hope other prestigious players will join our alliance.” – LVMH Managing Director Toni Belloni.

@auraluxuryblockchain.com