Baume & Mercier extends US E-Boutique experience

Luxury watch manufacturer Baume & Mercier announces the launch of its E-Boutique on their US website, an online and over-the-phone personal shopping service. Baume & Mercier‘s shopping experience begins online and is followed by a personal phone call to ensure the customer finds exactly what they’re looking for, whether shopping for themselves or for a … Read more

First IWC Schaffhausen boutique in South America

IWC Schaffhausen inaugurates first Brazilian boutique The very first IWC boutique in all of South America was unveiled in São Paulo, the largest city in Brazil, the largest city in the southern hemisphere and Americas, and the world’s seventh largest city by population. The key attraction of the new store in the luxury shopping mall, … Read more

Royal musical fan with concealed watch and unique Patek Philippe Pendulette Dome are up for auction

“Important Modern & Vintage Timepieces” auction   Antiquorum‘s fall auction of “Important Modern & Vintage Timepieces” puts under hummer unique and collectible timepieces with unparalleled importance for the horological world. Collectors can look forward to bidding on 613 modern and vintage timepieces. The highlight of the sale include the “Magnificent Royal Presentation Musical Fan With Concealed … Read more

Trends in luxury consumption in China

Chinese luxury spend Set to accelerate Asian ultra high net worth (UHNW) individuals wealth is expected to grow by 7.9% annually for the next five years with China contributing to the bulk of this growth, according to the Wealth-X World Ultra Wealth Report 2012- 2013, a provider of detailed intelligence on ultra high net worth … Read more

Victoria’s Secret angel Alessandra Ambrosio revealed the $2.5 million Floral Fantasy bra

Victoria’s Secret Angel Alessandra Ambrosio has been announced the next model to wear a Victoria’s Secret Fantasy Bra, following in the footsteps of the most legendary supermodels that have received the honor in years past: Tyra Banks, Gisele Bundchen, Heidi Klum, Adriana Lima, Marisa Miller, Miranda Kerr and Claudia Schiffer among others. Alessandra will wear … Read more

Watches & Jewelry brands are ramping up e-commerce and rapidly adopting social media

Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more