Cristiano Ronaldo joins TAG Heuer. Two-time Ballon d’Or winner, football icon and one of the best players in the world Cristiano Ronaldo was announced as the new ambassador of Swiss watchmaking House TAG Heuer. The signing is TAG Heuer’s first entry into the world of football. “It’s a perfect fit to do that with Cristiano, … Read more
L’Instant Chanel advertising campaign by Patrick Demarchelier. Chanel’s iconic J12 timepiece gets a new update every year at Baselworld Watch and Jewelry Fair (Basel, Switzerland). For 2014, Chanel presented at more feminine design in the 365 version within its extraordinary three-tier stand designed by American architect Peter Marino. The name of the … Read more
The GALA SPA AWARDS 2014 is one of the most important international beauty and spa awards in the world. Only first-class care products and spas that meet the holistic requirements of the GALA SPA AWARDS, epitomised by the motto “sanus per aquam – health through water”, reach the final selection. Companies from 30 countries were … Read more
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
The Salon International de la Haute Horlogerie returns to Geneva for its 24th edition, from 20th to 24th January 2014. As fascinating as ever, fine watchmaking‘s remarkable creative freedom will be in evidence again at the Salon International de la Haute Horlogerie 2014 ( SIHH 2014) in Geneva. For the past six years, the … Read more
Nowadays, aside from their obvious time telling capabilities, watches also represent important fashion accessories, since some of the world’s most renowned watchmakers adorn their products with glistening precious metals and stones. The watches we are about to present boast a stunning mix of beauty, technology and accuracy, which is why they are regarded as the … Read more