Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport, a barometer of digital intelligence for watch marketing. The WorldWatchReport tracks the performance of 40 luxury watch brands across 20 markets, based on millions of … Read more
The PPR Group and Christopher Kane enter into a partnership The Scottish young designer, Christopher Kane has seen French luxury group PPR (owner of Balenciaga, Alexander McQueen, Stella McCartney, Saint Laurent and Italian brand Gucci) invest in his label. PPR acquires 51% of the luxury designer brand. PPR will enable the Christopher Kane brand to … Read more
Dubai has its own dedicat Zagat gastronomic guide. The “burgundy bible” released its first-ever Dubai City Guide, covering 484 restaurants, 71 nightspots, 527 shops and 37 sites and attractions. The results are based on the opinions of 5,751 local consumers. Taking honors for Top Food in Dubai is the Fairmont Hotel’s Spectrum on One, which … Read more
The Digital IQ Index: China While Mainland China’s organic luxury sales growth softened to single digits, Chinese tourist spend abroad increased 58 percent in Q3 2012, suggesting consumer demand remains robust, according to the latest “Digital IQ Index: China” research released by L2 think tank. The Digital IQ Index: China ranks the digital competence of … Read more
goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
Dior windows and pop-up store at Printemps Haussmann Paris This Christmas Dior dolls are the stars of the Printemps Haussmann department store‘s windows. When Printemps joins forces with one of the most emblematic fashion houses in the world capital of fashion to celebrate the holidays, the result is a Christmas season characterised by exception and … Read more