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Anna Hu, the ‘haute’ jewellery maestro of the 21st Century

 

 
by Philippe Mihailovich & Caroline Taylor

 

Paris Haute Couture Fashion Week is also the time for the big Haute Joaillerie talents to present their high creations to the world on the prestigious Place Vendôme – the place to be for the finest jewellery names in the world.

2019 Anna Hu in front of Musée du Louvre, Paris
Anna Hu in front of Musée du Louvre, Paris; @Anna Hu

The Ritz Hotel always hosts many of the world’s leading foreign designers, some just for the fashion week whilst others are present at the Ritz all year round. Anna Hu, the world’s most expensive jewellery artist, does both – a permanent window at The Ritz and a striking showroom exhibition during this unique event.

For connoisseurs of high jewellery, it’s one of those rare chances not only to meet Anna directly but also to enjoy the experience of touching and wearing some of her Million Dollar creations. Of course, it’s all about the stunning contemporary pieces that this ex-cellist has created under the exhilarating influence of classical music rather than her world-record price tags. One can truly feel and almost hear the music by simply looking at the creations, even if only in her books!

Hu is certainly not ‘just another female Asian jewellery artist creating more butterflies with more diamonds and more jadeite’. Considering that this Taiwanese New Yorker’s family name ‘HU’ actually means ‘butterfly’, one can well expect her to produce at least one butterfly collection but whatever she creates is always a few steps ahead and a higher challenge combined with a sophistication beyond what has been done before. Hu seems to well on her way to setting the new standards of high jewellery for the 21st Century, always with a deep meaning attached to each and every creation.

Unlike some master jewellers who have felt compelled to create fake brand stories based on an animal, insect, flower or a love story, Anna is a living legend with a real story, a real passion, a real universe that flows out of her just as a symphony flows out of a great composer. She does not design ballerinas to try to devise a brand symbol for herself or to appeal to those who frequent the opera houses of the world. The ballerinas are there because Anna is there. The music is in her soul and in her blood. It’s part of her life as much as it is part of the lives of ballerinas. They are raised in opera houses and it shows in the delicate dancers that we can almost feel moving, enhanced by a gorgeous mix of coloured stones give endless motion to their tutus – far superior to the stiff mini-statues that one tends to see from the established jewellery houses.

ANNA HU Siren's Aria Ring in Aquamarine-side
ANNA HU Siren’s Aria Ring in Aquamarine-side; @ANNA HU

Hu’s ‘brand universe’ is just as authentic and organic as that of the world’s great master artists and maestro composers. Her universe is herself, her philosophies, her authentic emotions, her genuine love for music and her true artistic talents.

Unlike the houses who employ marketing advisors to ‘position’ their brands or hire ad agencies to develop their brand identities, Anna’s world has developed naturally through her passions. Her work has been appreciated by the best museums, the big jewellery collectors, the leading luxury experts and magazines worldwide and must be making both the marketing and the ‘design directors’ of the big houses weep with envy.

Most of the big brand names in the luxury jewellery sector do not seem to have achieved much since the days gone by when they were acknowledged with great awards and royal clients from a few hundred years ago, whereas at the age of 35, Anna presented her first global exhibition at the Louvre’s Musée des Arts Décoratifs (MAD) in Paris along with her first book aptly entitled, “Symphony of Jewels, Opus 1”. Hu’s sense of colour, structure, form, a mix of stones and movement leaves one wondering what took the museum so long to host her.

One year later she broke two world auction records at Christie’s Magnificent Jewels’ sale in Geneva. First, the world auction sales record for a contemporary jewellery artist – an accolade previously held by JAR (Joel Arthur Rosenthal, also known as the ‘phantom of the Place Vendôme due to his secrecy and avoidance of the public eye). Second, the highest auction price per carat for a Burmese sapphire. She then went on to break the world auction record for a Chinese contemporary jewellery artist with the $2.59 million sale of her Orpheus Jade Ring at the Christie’s Hong Kong “Magnificent Jewels” sale.

At the Ritz, Hu presented her « Silk Road Music Collection » “I have always been so fascinated by the culture from Silk Road, the most ancient route in the world. As I would like this collection to speak to my Chinese roots, I decided to base my new creations on the traditional yet exotic Silk Road music.” The collection includes five pieces of jewels, each delicately crafted in Paris by the most exquisitely skilled artisans.

Among the five creations is the “Dunhuang Pipa Necklace”, with a jaw-dropping 100.02-carat fancy intense yellow diamond, inspired by the beautiful Chinese instrument, pipa as well as the Dunhuang Mogao grottoes. Since Sui-Tang times, the Mogao Grottoes have symbolized the starting point of the Silk Road. This necklace can also be transformed into a brooch and a pair of earrings, offering the wearer more versatility in choosing their jewels.

ANNA HU Jadeite Cello Brooch
ANNA HU Jadeite Cello Brooch; @ANNA HU

As can be heard in the video interview, Anna projects her passion for music onto her creations. To Anna, jewellery designs are like musical creations, and in her works, a song’s melodic beauty can always be felt. Her “Jadeite Cello Brooch” takes inspiration from Picasso’s “Violin Hanging on the Wall”, located in Switzerland’s Museum of Fine Arts Bern (Kunstmuseum Bern).

The “Blue Magpie Brooch” calls on the Jesuit missionary and painter at the imperial court of China – Giuseppe Castiglione for inspiration as well as an antique Blue-and-White Flower-Bird-Motif Circle-Squared Plate from the National Museum of History. Anna used coloured gemstones to translate the two blue magpies and flowers from the forests resulting in a combination of Chinese aesthetics and Western aristocracy.

ANNA HU Ellington Earrings
ANNA HU Ellington Earrings; @ANNA HU

The “Ellington Earrings”, a tribute to Duke Ellington, incorporate piano keys, the shape of harps and the flow of melody. Designed with blue sapphire, baguette-cut and modified cut diamonds, this unique piece glitters on its titanium set. In the middle, conch pearls represent the notes, perfectly interpreting classical jazz in the most elegant style. It is, however, not clear how the creation is linked to the silk road.

Likewise for the lovely “Appassionata Ring in Ruby” – a combination of piano keys and the silhouettes of harps. The classic baguette-cut and modified cut diamonds create the uniqueness of this precious piece combined with rare rubies along with round brilliant cut diamonds glitter on its platinum set. The design perfectly interprets classical jazz. The ring covers three fingers in an elegant way. The emerald cut rubies in the middle embody the black keys on the piano.

ANNA HU Rachmaninov Bracelet 2
ANNA HU Rachmaninov Bracelet II; @ANNA HU

 

Other than the « Silk Road Music Collection », Anna Hu presented nine other recent creations including the “Rachmaninov Bracelet” which is discussed in the video. Each piece individually represents HU’s ongoing enthusiasm for music, culture, and nature, bringing the audience an eye-opening experience in jewellery art.

At the brand’s cocktail reception, Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode officially announced Hu as a member of the Paris Haute Couture Committee. Anna Hu is now officially the first Asian female member of the Committee. Her jewellery has been worn by style-influencers and celebrities such as Madonna, Gwyneth Paltrow, Natalie Portman, Scarlett Johansson, Drew Barrymore, Hilary Swank, Oprah Winfrey, the acclaimed contemporary artist Cindy Sherman, and Jetsun Pema, the queen consort of Bhutan.

Hu and her jewels have been featured in The Wall Street Journal, W, ELLE, The New York Times, InStyle, Robb Report, Vanity Fair UK, Vogue Gioiello, Wall Street Journal Europe and leading Chinese publications including South China Morning Post, Harper’s Bazaar, Vogue, ELLE, L’oficiel, InStyle, Marie Claire, and many others.

 

Philippe Mihailovich and Caroline Taylor are luxury brand consultants at HAUTeLUXE and Visiting Professors of Luxury Brand Management at leading business, fashion and jewellery schools in both Paris and China. They are also Paris representatives and contributors to 2luxury2.com.

ANNA HU Siren's Aria Earrings in Aquamarine
ANNA HU Siren’s Aria Earrings in Aquamarine; @Anna Hu
ANNA HU Rachmaninov Bracelet 4
ANNA HU Rachmaninov Bracelet IV @Anna Hu
ANNA HU Rachmaninov Bracelet 1
ANNA HU Rachmaninov Bracelet I; @Anna Hu
ANNA HU Le Papillon Ring in Zircon
ANNA HU Le Papillon Ring in Zircon; @Anna Hu
ANNA HU Le Papillon Ring in Ruby - side
ANNA HU Le Papillon Ring in Ruby; @Anna Hu
ANNA HU Le Papillon Ring in Ruby - front
ANNA HU Le Papillon Ring in Ruby – front; @Anna Hu
ANNA HU Blue Magpie Brooch
ANNA HU Blue Magpie Brooch; @Anna Hu
ANNA HU Butterfly Rose Ring in Emerald_side
ANNA HU Butterfly Rose Ring in Emerald_side; @Anna Hu
ANNA HU Enchanted Orchid Ring in Blue Sapphire
ANNA HU Enchanted Orchid Ring in Blue Sapphire; @Anna Hu
ANNA HU Enchanted Orchid Ring in Jade
ANNA HU Enchanted Orchid Ring in Jade; @Anna Hu
ANNA HU Le Papillon Ring in Rubellite
ANNA HU Le Papillon Ring in Rubellite; @Anna Hu

 

JOHN RUBEL – Since before 1915. The World’s first Independent High Jewellery Heritage Brand?

“A brand exists first and foremost in the mind of the consumer. It may live as long as it is remembered. The logic of brand revival or recyclability is that some brands are buried in consumers’ psyches and as such may still have value. These ‘dormant’ brands are more likely to gain readier acceptance by consumers than would a totally new brand, and at a much lower cost…capitalising on an established heritage…” (1) Mihailovich & de Chernatony.

Article and  exclusive video interview by Philippe Mihailovich  – HAUTeLUXE.net & Caroline Taylor

john rubel-jewrly vogue-magazine -

The awakening of dormant luxury brands is now a new phenomenon but it has always been more common for investment funds to seek such names in fashion e.g. Vionnet, Jacques Fath. Many, such as Worth, Jean Patou, Chanel, Balenciaga were kept alive primarily due to their perfume businesses. LVMH billionaire Bernard Arnaud bought the luxury luggage ‘sleeping beauty’ in 2010 and is slowly expanding the maison across the world after 30 years of ‘sleep’. Britain’s Penhaligon’s ‘barber’ perfumery too was brought back to life after over 30 years of silence and has proved a big success.

The John Rubel story is quite different. First born in Budapest as Rubel Aba and relocated to Paris’ rue Vivienne in 1915, the Rubel brothers soon established themselves as one of the most extraordinary craftsmen. They almost instantly became a preferred workshop, alongside the Verger brothers for the prestigious Van Cleef & Arpels who would exhibit at High Jewellery fairs in Paris and New York proudly displaying the names Rubel Frères and Verger alongside their own (2).

Bleu Carmen - Or gris, diamants saphirs- John Rubel Jewelry - 2luxury2

SophieMizrahi Rubel NB-John Rubel Jewelry President - Heir- Artistic Director

In those days, the houses of Cartier, Chaumet, Boucheron and others on the Place Vendôme did not all have well defined brand DNA codes and were very open to workshops offering them creations. In fact, as Sophie Mizrahi-Rubel, President, heir and creative head of John Rubel explains, “the big houses did not have the strong identities that they have today”. As with the major jewellery houses in China, one could easily swap the signage of the houses around and we would be hard pressed to notice.

The concept of ‘Maison’, where the house controls everything from the beginning through to the end, with no sub-contracting, was something few houses were in a position to do. As such, the Rubel Brothers grew in fame alongside Van Cleef & Arpels and their shared favourite designer Maurice Duvalet and by 1939 they had agreed to move to New York with VCA where the new centre of gravity for jewellery had shifted.

Some of the most sought-after antique jewellery today would be the exceptional pieces bearing the both the names Rubel and VCA and if anything has kept the Rubel name far from being forgotten, it is the antique jewellery connoisseurs and leading auction houses of the world. By 1943, Sophie’s great uncles, Jean and Robert Rubel had opened their own ‘maison’, John Rubel in the prestigious 5th Avenue close to the Savoy- Plaza Hotel, a move that clearly brought their collaboration with VCA to an end.

John Rubel Jewelry - The World’s first Independent High Jewellery Heritage Brand

Did Sophie simply inherit the successful family business?

Sophie was born in France to a father who was a leading diamond dealer and a mother who specialised in precious gems. She was clearly born with jewellery in her veins and had been very inspired by all in the family to the extent that she already had the confidence as a student at University, to help modify bridal rings for friends and others. She later went on to study gemology and before long, was calling on houses on the Place Vendôme offering her sketches to VCA, Boucheron and the like, just as her great uncles had done, except that their business no longer existed.

Before long the famous houses were buying her designs and production of at least ten to twenty pieces – note that the houses did not have chains of stores worldwide at the time and internal creative directors planning the collections, by price point, in advance. Mizrahi-Rubel was then approached by LVMH’s Fred Jewellers to work for them full-time which she did for a number of years before joining Cartier and later Mauboussin. Unlike the fashion industry where Lagerfeld can work for Chanel, Fendi and his eponymous label, in high jewellery it viewed as a conflict of interest.

Ginger-Web ring by John Rubel - 2luxury2

With Mauboussin and chasing mass-market sales for a faster turnover growth, and other Place Vendôme houses opening retail outlets at the speed of mass-market brands, Sophie could see that connoisseurs at the high- end of the business were fast defecting to lesser-known independent jewellers, the field she loved so much.
It was time for her to once more design exceptional, rare and timeless pieces driven by creativity or by what the stone requires rather than in accordance with a marketing plan. It was time too, to resurrect the family brand and she had clearly earned the right to do so.

Unlike the ‘sleeping beauty’ luxury houses mentioned earlier, this one has the authenticity of having a true family member behind it. Perhaps only Fabergé comes close to sharing such a story and even won the Grand Prix d’Horlogerie de Genève award in 2015. Sophie Mizrahi-Rubel is certainly on track to be a Haute Joaillerie award-winner for house of John Rubel in the near future.

1. Mihailovic, P. and de Chernatony, L. ‘The Era of Brand Culling: Time for a Global Rethink’ The Journal of Brand Management, Volume 2, #5, April 1995, pp 308-315;

2. Jean Jacques Richard, “L’Histoire des Van Cleef et des Arpels” 2010.

john rubel-jewrly vogue-magazine - cover january-1945 John Rubel- Jolie Mo¦éme

John Rubel- Bleu Carmen bague- ring   John Rubel Jewelry -rockette The World’s first Independent High Jewellery Heritage Brand John Rubel - Mistinguett bague-ring John Rubel - Ginger saphir ring John Rubel - Ginger diamants ring John Rubel - Amelia - or rose 1-2016  John Rubel - Amelia - or gris 1

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