How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
Louis Vuitton Menswear Boutique at Harrods. Louis Vuitton French luxury house has a word to say in the world of luxury. When LV opens a new store, everyone’s eyes are glued. The Louis Vuitton stairway to menswear heaven starts at Harrods (London). Over the last few months LV’s boutique in the luxury department store has … Read more
Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more
Hotel Saint-Barth Isle de France to enhance its position as one of the leading resorts in the Caribbean. A “natural extension” of LVMH’s activities across the luxury spectrum, LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, announced the acquisition of the Hotel Saint-Barth Isle de France. LVMH luxury group wants to respond … Read more
Baccarat’s €10,000 crystal decanter for Hine cognac house. In 2005, the late French designer Andree Putman paid a discreet visit to Jarnac, in the Charente department in southwestern France. She accepted to imagine a decanter to celebrate the 250th anniversary of Hine Cognac maker to the Queen. The decanter, described as a vessel of elegance … Read more
Let the races begin: The Louis Vuitton Cup held July 4 – August 30, 2013, will determine the challenger in the America’s Cup. Like the seven previous regattas, the 8th Louis Vuitton Cup, a yachting competition connected with the America’s Cup, offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New … Read more