How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
Guerlain asks the question with a distinctively witty touch. L’Homme Idéal est un mythe. Son parfum, une réalité! Video Two years after the launching of “La Petite Robe Noire,” Guerlain beauty house reappears in the spotlight with a masculine image created by Guerlain in-house perfumer Thierry Wasser. The Ideal Man is a myth. His perfume, a … Read more
Meeting sustainable development challenges is a long-term undertaking: LVMH’s Sustainable Anniversary. A look back on 20 years of environmental responsibility celebrated by the LVMH Group. The LVMH luxury giant group celebrated 20 years of environmental responsibility with a special event attended by nearly 300 internal and external specialists in sustainable development. During two hours of panel … Read more
Her name is “La Petite Robe Noire” and it is the latest perfume creation of Guerlain house invented by Thierry Wasser‘s nose and narrated by designers Kuntzel + Deygas. The story of this perfume was born in a rose ten years ago. The flacon’s crystalline transparency unveils the silhouette of a little black dress drawn … Read more