The Spring Festival 2021 celebrated with Year of the Ox vitolas, Johnnie Walker, and custom coins

    Mark the beginning of this New Lunar Year’s festival in style. This vitola has been specially selected by Habanos, S.A. to commemorate the spring festival of the Chinese lunar new year, this year the “Year of the Ox“. Hoyo de Monterrey is one of the most prestigious brands of Habanos cigars. Its origin … Read more

These four exclusive limited editions whiskies look to the next 200 years of Scotch

      All four exclusive whiskey releases will launch from October onwards. Each of these Johnnie Walker’s 200th-anniversary releases – a new bottle design and three newly crafted whiskies – are a celebration of the incredible journey, pioneering spirit and dedication to quality that was started by founder, John Walker, in 1820. The launch … Read more

Pulpex Limited: The World’s First Ever 100% Plastic Free Paper-based Spirits Bottle

    This ‘first-of-its-kind’ scalable paper-based bottle is designed and developed to be 100% plastic-free and expected to be fully recyclable. This bottle has the potential to be truly ground-breaking. Launch of ‘Pulpex Limited’ – a new partnership between Diageo and Pilot Lite to launch new spirits bottle made of paper. The bottle is made … Read more

This exciting new space in Madrid promises to become a leading destination for Scotch lovers

    Scotch Whisky house Johnnie Walker opened its first flagship experiential retail store in Madrid. The experiential Johnnie Walker flagship store adds a sense of fun and discovery to shopping and is a whole new way of experiencing the rich heritage of the brand. First-of-its-kind Experiential Whisky Retail Store From Johnnie Walker The launch … Read more

The John Walker Masters’ Edition: Half a century in the making, 100 bottles in existence

Once-in-a-generation opportunity for collectors. Johnnie Walker releases its first 50 Year Old Scotch Whisky in the history of the house. The John Walker Masters’ Edition, triple-matured Scotch whisky, has a natural cask strength ABV of 43.3% and an RRP of $25,000 (US). It is available in limited, selected markets and one bottle will be auctioned at … Read more

This limited-edition Scotch Whisky collection is inspired by the Game of Thrones. Choose your house

  The Game of Thrones Single Malt Scotch Whisky Collection is here. Even the most revered Maester couldn’t have predicted a collaboration of this monumental proportion. White Walker by Johnnie Walker is best served cold directly from the freezer and features an unexpected icy reveal on the bottle when chilled. In collaboration with HBO, Diageo … Read more