Polo is the fastest non-motorized team sport. Travelling on the back of a horse at breakneck speeds, trying to hit a object the size of a baseball using a four foot pole, while your opponents crash into you with nearly a ton of weight and muscle, this sport requires precision timing. In fact, the ability … Read more
Businesses discovered long ago that conference rooms and offices do not always provide the most propitious atmospheres for winning new clients or building client relationships. Today, a number of sports and sporting events are used as an alternative. Golf has been a favourite due to the serene atmosphere and the possibility of uninterrupted conversation, at … Read more
In spite of how clubs and promoters of the game try to market it, polo remains a game of the rich. The sheer cost of the ponies alone separate the polo players apart from other sports enthusiasts. Maintaining those horses, with all the accompanying costs for play, typically may run $50,000 per year. Likewise, a … Read more
“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more
The Golden Age of Sports has been described as that period of time from the 1920’s into the 1930’s when sports and sports heroes reigned supreme. The public followed their teams and individuals religiously, provided with details through newspapers and the then new technology of radio broadcasts. Coming after a devastating World War I, people … Read more
Sports used to be a healthy diversion for us. The amateur status was held in high esteem based on the ethos sana in corpore sano, meaning “a sound mind in a sound body.” In sports, professionalism was frowned upon. Somewhere along the line all that changed. Sports became big business. In 1968 the major tennis … Read more