There are brands. And then, there are luxury brands. What’s the difference between them? It’s hard to put into words, but easy to experience and feel. Anyone who has carried a decadent Louis Vuitton bag or donned a spectacular Dior necklace knows the answer. Indeed, luxury brands aren’t just labels: they’re signatures of … Read more
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Brands such as Amazon, Spotify, and Netflix lead in this era by improving our lives in very personal ways. Interbrand announced Apple, Google, and Amazon are the three most valuable brands in … Read more
The best brands in the world embody a simple and important principle in the Age of You: They move at the speed of life. Each year, Interbrand‘s study reaveals the anatomy of growth of the biggest brands of the business world. The leading brand consultancy named Apple, Google and Coca-Cola the three most valuable brands … Read more
Interbrand’s 2013 Best Global Brands. The luxury sector. Despite the fact that China’s GDP growth has slowed, luxury brands performed solidly in this year’s Best Global Brands ranking by Interbrand. Seven of this year’s 100 most valuable brands hail from the luxury sector, and each increased its brand value by five percent or more. The top … Read more
The Top 100 Global Brands: key lessons for success on YouTube. YouTube is currently the second largest search engine in the world. Within Google search, video content has been measured as 53X more likely to achieve organic, first-page ranking than traditional web pages. Therefore, optimizing your videos to perform well in search is absolutely … Read more
59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users The world’s top brands continue to grow their presence on photo-sharing site Instagram, adding 1.6 million followers in the past three months and increasing engagement by 35 percent, according to Simply Measured’s Instagram study that evaluates brands and verticals in the Interbrand … Read more