ice cream

From G&T to Earl Grey tea: a new wave of ice lollies for grownups

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We sample the latest posh popsicles to find out which are cool – and which fail the taste test

Ice-cream parlours are booming – and it’s not only because of Instagram and teetotalism

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Offering everything from liquid nitrogen-frozen creations to vegan sundaes, a new breed of dessert bars are changing the way people socialise – and date

Alexander Wang and Bella Hadid unveil exclusive ice cream leather cooler

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Taking Pleasure Seriously at Cannes Film Festival 2018: Magnum x Alexander Wang limited edition handmade cooler bag.

Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag-
Alexander Wang and Bella Hadid unveil exclusive ice cream cooler bag; image credit: magnum

MAGNUM, the ice cream brand owned by the British/Dutch Unilever company, was joined at the 2018 Cannes International Film Festival by designer Alexander Wang and supermodel Bella Hadid to launch their collaboration for Magnum’s “Take Pleasure Seriously” campaign. As part of the campaign, a short film starring Bella Hadid and Alexander Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams. In addition, MAGNUM unveiled a MAGNUM X ALEXANDER WANG limited edition handmade cooler bag. The Magnum X Alexander Wang limited edition cooler bag is available on www.alexanderwang.com at a $895.

The leather-wrapped cooler bag is the result of a truly unique collaboration with Magnum and Alexander Wang. By injecting elegance and luxury in to an everyday object, the two brands have created a premium, yet subversive, accessory to house expertly crafted luxury ice cream – perfect for those who take pleasure seriously.

“I’m excited to finally be able to share the MAGNUM X Alexander Wang cooler bag here in Cannes. Today is the result of months of incredibly hard work on a very unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want,” said Alexander Wang about the partnership.

Bella Hadid also shared her enthusiasm for the collaboration, saying: “I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The Magnum X Alexander Wang cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”

Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag-2018
Alexander Wang and Bella Hadid unveil exclusive ice cream cooler bag; image credit: magnum
Alexander Wang and Bella Hadid unveil exclusive ice-cream cooler bag
Alexander Wang and Bella Hadid unveiled exclusive MAGNUM X ALEXANDER WANG cooler bag as part of “Take Pleasure Seriously” campaign; image credit: magnum

 

Cara Delevingne and Moschino’s Jeremy Scott Unleash their Wild Side

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A balanced diet is ice cream in both hands. Do you dare to go double?

Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side
Unleash Your Wild Side: Cara Delevingne and Moschino’s Jeremy Scott join forces with MAGNUM Ice Cream in new campaign to celebrate MAGNUM Double

 

Chocolate and ice cream make everything better. World-renowned Moschino Creative Director Jeremy Scott and
international film star and supermodel Cara Delevingne have teamed up with MAGNUM for their “Unleash Your Wild
Side” campaign to celebrate MAGNUM Double.

Once again, MAGNUM will be back at the Cannes International Film Festival this year to celebrate “Unleash Your
Wild Side”.

To launch the campaign, a short film directed by Scott and starring Cara Delevingne has been produced to give viewers a taste of what the “Unleash Your Wild Side and Dare to go Double” attitude is all about. Featured in the film are the “beasts,” a few of Moschino’s uniquely crafted illustrations designed and brought to life specifically for the campaign. The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18.

The 45-second film stars Delevingne and features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam.”

The film is inspired by the wild and bold “Dare to go Double” attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety, smooth ice cream.

The film sees the beasts star-struck while slyly attempting to get their paws on Delevingne’s mouth-watering ice cream as she confidently struts through the city streets.

“What I love about this film is it’s all about indulging in life’s little pleasures,” said Delevingne. “Plus, how could making a film with Jeremy Scott about ice cream not be awesome? Delicious from beginning to end.”

“The collaboration with Magnum, from designing the beasts to directing the film has been beyond fun for me,” said Scott. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude. It’s fun to be able to give people that outlet! I’m so excited for you to see what we’ll be sharing in Cannes – watch out for the beasts!”

Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side for Magnum Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side 2017 ad campaign Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side 2-17 Magnum Double Peanut Butter

 

The Mon Beau Papillon afternoon tea by Eric Lanlard

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Master patissier and star of Channel 4’s Baking Mad series Eric Lanlard, replicates the mixed beauty of nature into his new Mon Beau Papillon afternoon tea at Chinoiserie at the luxury Jumeirah Carlton Tower London. Eric’s new afternoon tea is inspired by his observation of butterflies flitting between beautiful flowers and the different petals they … Read more