Interbrand’s 2013 Best Global Brands. The luxury sector. Despite the fact that China’s GDP growth has slowed, luxury brands performed solidly in this year’s Best Global Brands ranking by Interbrand. Seven of this year’s 100 most valuable brands hail from the luxury sector, and each increased its brand value by five percent or more. The top … Read more
Gucci luxury house is the first luxury brand in Italy to join the Google Business Photos – an indoor version of the Street View feature of the tech giant. Gucci opened the doors of the menswear boutique in the Brera area of Milan – the first-ever Gucci flagship dedicated to men. The concept uses existing … Read more
Any wine connoisseur with an internet connection would be able to visit virtually the Bordeaux chateaux. Google’s team of videographers will unveil Bordeaux chateaux secretes and the families behind every estate. Using backpack-mounted cameras videographers are currently capturing behind-the-scenes footage of nine chateaux: Chateau de Malle, Chateau de Pressac, Chateau Lafon-Rochet, Chateau de la Brede, … Read more
The Top 100 Global Brands: key lessons for success on YouTube. YouTube is currently the second largest search engine in the world. Within Google search, video content has been measured as 53X more likely to achieve organic, first-page ranking than traditional web pages. Therefore, optimizing your videos to perform well in search is absolutely … Read more
Introducing Burberry Kisses. Using ‘innovative kiss recognition’ technology, a new innovative initiative is allowing users to seal digital messages with a real kiss. British heritage luxury brand Burberry launched Burberry Kisses – a romantic platform powered by Google. Accessed via a touchscreen device (iPhone/iPad) or a web camera, the platform captures and sends users’ … Read more
Mercedes showcases Google in-car integration At this year’s Google I/O, the annual developer conference showcasing the latest from Google’s product teams and partners, Mercedes-Benz presented the upcoming integration with Google services using an iPhone connected to its Drive Kit Plus feature. With the Digital DriveStyle App developed by Mercedes-Benz the main functions of the smartphone … Read more