The Graduation of the “Little Guys”: Why the LVMH Prize is a Seismic Shift for Indie Watchmaking

Tick-Tock Rebellion: Hazemann & Monnin Win Big and Prove the Future of Time is Independent In the grand, glass-shrouded halls of the Fondation Louis Vuitton in Paris, the ticking of a thousand gears just found a new rhythm. The second edition of the Louis Vuitton Watch Prize for Independent Creatives has officially crowned its new … Read more

Ethics vs. Aesthetics: The Luxury Paradox Driving the “Buy Gold, Not Green” Consumer Trend

The latest Bain & Altagamma Luxury Goods Worldwide Market Study offers a narrative far more nuanced than simple resilience. It describes a luxury ecosystem undergoing a profound, almost “tectonic shift,” where the very definition of status is changing. After a post-pandemic shopping spree fuelled by saved capital, consumers are now pivoting from conspicuous consumption—the acquisition … Read more

VivaTech 2025: Where Algorithms Meet Artisanal – Implications for the Luxury Industry

The 9th edition of VivaTech, Europe’s largest startup and technology gathering held in Paris in June 2025, served as a potent crucible for innovation, offering both glimpses into the future and tangible solutions for the present. For the luxury industry, the event underscored a profound shift: technology is no longer an auxiliary tool but an … Read more

Livi, LVMH’s new 3D Face of Innovation, unveils new 21 startups for Viva Technology 2022

LVMH’s new virtual “Face of Innovation” unveils the startups that will join the LVMH Lab at Viva Technology and competing for the LVMH Innovation Award. For the 6th edition of the LVMH Innovation Award, Livi*, muse of the recruitment campaign and ‘Face of Innovation’ of the Group unveils the 21 startups that will join the … Read more

What will the luxury “must have” requirements be 10 years into the future?

  From digital detox to trips into space, Americans’ notions of luxury are ever-evolving, says new Future of Luxury Report for the New Decade. Not long ago, electric lighting was considered a luxury. For that matter, so were mobile phones. But, notions of luxury often change with technological advancements and cultural shifts. With the start … Read more

From Soundscapes to the Stratosphere: the future of British automotive luxury

  Millennial students’ vision of the automotive luxury of the future includes luxury soundscapes, stratospheric Grand Touring and sophisticated driverless elegance. A Royal College of Art x Bentley Collaboration. Soundscapes, luxury stratospheric transportation and sophisticated driverless elegance all feature in the diverse design visions, which were created in response to the question: ‘What will British luxury … Read more