LVMH-owned Fred Jeweller, the French jewellery brand named after the founder Fred Samuel, launches playful customization service for its iconic Force 10 bracelet. With a choice of materials, colors and other elements, more than 100,000 different permutations are possible through the newly-launched L’Atelier Fred. This new jewelry customization service, available exclusively at Fred’s flagship store … Read more
#DefineYourLuck What would bring you luck? Luck is believing you’re lucky. Fred jewelry house founded by Fred Samuel in 1936 is celebrating eight decades of contemporary jewelry creations this year and has unveiled the new 8°0 Collection. The theme of this anniversary line is luck. The sideways figure 8 invites a host of different interpretations, … Read more
Cable Jewelry: The sea and the maritime universe transmits freedom and audacity. “My creations are inspired by the life, the light, the movement, the energy,” used to say Fred Samuel, the founder of Fred Jewelry. As he raised two young boys, Fred Samuel passed his passion of for sailing and rowing his two sons. In … Read more
Since 1966, the Force 10 bracelet’s unexpected marriage of a steel cable and a gold buckle has epitomised the style of Fred: singular, precious, luminous, powerful and timeless. The FRED jewelry house continues to epitomize an unconditional love of gemstones, pearls and golden light, creating collections that burst with radiant elegance. Fred Samuel, the founder … Read more