Clinique Announces Partnership with Petra Nemcova’s Happy Hearts Fund Clinique, the first ever dermatologist-created, prestige cosmetic brand, announced a multi-year partnership with Happy Hearts Fund, an international charity founded and led by Petra Nemcova, helping to build and rebuild schools in areas affected by natural disasters. On December 1, 2012, Clinique will introduce a limited … Read more
‘The Mentalist’ star Simon Baker teamed up with Givenchy The upcoming Givenchy fragrance will have the 43-year-old Australian actor Simon Baker as the new face of the campaign. “He has an aristocratic elegance and charisma,” commented Thierry Maman, Givencgy president, “values associated with the brand since Hubert de Givenchy.” Since 2008, Simon Baker has starred in … Read more
Sapphire has the power to make life more beautiful, folk wisdom says. Inspired by the power of the sapphire, Charriol infused its newest feminine perfume with opulent and sophisticated essences, created by Michel Almairac and Mylène Alran. The result is Charriol Imperial Saphir, an eau de parfum for day and night exaltation. Top notes unveil … Read more
Acqua di Parma has chosen the most regal of flowers as protagonist of Italian haute parfumerie of former times, offering year after yeatr new seductive interpretations of Iris Nobile. Iris Nobile Sublime, the new 2012 edition hits the shelves in autumn. A mixture of mandarin, Italian Neroli and Italian bergamot, and Ylang Ylang reigning … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more
Dior moved from Château de Versailles to the summer residence in Saint-Tropez for 2012 version of Dior ADDICT Fragrance video inspired by Roger Vadim work. “Dior created woman” with the help of Daphne Groeneveld, “Best Dutch Model” known for appearing on the 2010 December/January cover of Vogue Paris alongside Tom Ford. The young woman played … Read more