Stella McCartney once again chose Russian model Natalia Vodianova (born 28 February 1982) to be the face of the brand’s new Spring Summer ad campaign. The campaign shot by photography duo Mert Alas & Marcus Piggott, features McCartney’s signature style of sharp tailoring and sexy femininity.Natalia Vodianova wears graphic pieces and prints as well as … Read more
Stella McCartney to release Spring 2013 eyewear range The 41-year-old British designer Stella McCartney is pushing her eco-friendly agenda with the realease of first collection of optical eyewear in March 2013. McCartney’s first foray into straight-up optical wear is produces from renewable and biodegradable cellulose, bio-acetate (a material made of 54% natural sources), mixed together … Read more
ElectriCity initiative available in Rome Milano is taking a leading role towards a low carbon society. Hertz, one of the world’s largest general use car rental brand, has launched an ElectriCity initiative in Milan to provide Nissan LEAF electric vehicles for rent by the hour or day. The Nissan LEAFs can be rented from … Read more
Nurturing a symbiotic relationship with the natural environment and local community, Dominican Republic’s Casa Bonita Tropical Lodge shows how the best of creature comforts and sustainable hospitality practices go hand-in-hand. Located in the Dominican Republic‘s unspoiled southwestern Barahuco Mountains, the 12-cabaña Casa Bonita Tropical Lodge offers green luxury with ease for the eco-conscious traveler.Situated on … Read more
Advanced Denim: a new concept for sustainable denim production Eco-friendly jeans Advanced Denim, a new concept for sustainable denim production, was presented at the 16th annual Green Chemistry & Engineering Conference, sponsored by the American Chemical Society’s Green Chemistry Institute. The eco-friendly technique targets environmentally conscious clothing makers and proposes a more sustainable versions of … Read more
Solar-powered PlanetSolar catamaran to herald a new era in eco-friendly travel Swiss electrical engineer Raphael Domjan and his team completed the year-and-a-half world tour of PlanetSolar catamaran. Built after seeing the effects of climate change on an Icelandic glacier, the 31-metre PlanetSolar boat had 537 square metres of black solar panels that can produce up to … Read more