Laura Mercier launched debut metaverse virtual store, World of Beauty. Laura Mercier, the French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier, Enters Metaverse with First Virtual “World of Beauty,” Partnering with Leading Experiential E-Commerce Creator, Obsess Laura Mercier is stepping into the Metaverse. Founded … Read more
Guerlain fans are now able to try-on tens of makeup products in just a couple of minutes. French perfume, cosmetics and skincare house Guerlain is reinventing the digital beauty world and staying ahead of fast-moving beauty trends with a customized virtual try-on tool designed in partnership with technology company Voir. Voir’s technology now allows … Read more
For the 2nd consecutive year, L’Oreal presented its latest connected beauty innovations at 2017 Viva Technology Paris, the high-end mega-event dedicated to the growth of startups, digital transformation and innovation. Five of the luxury Group’s brands – Lancome, Kerastase, L’Oreal Paris, La Roche-Posay and L’Oreal Professionnel –showcased how they leverage advanced digital technologies to create … Read more