40 Percent of Top Brands Are Using Instagram Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more
BMW to sell electric cars online BMW‘s electrified i3 city car and i8 sports cars will be offered to customers online, as well as through dealerships, announced the company. This is a first for an automaker, BMW aiming drastically to reduce costs via online sales. Of course, it is just an experiment, but it … Read more
Factors to watch in the mix of consumers and luxury products Bain & Company, one of the leading advisor to the global luxury goods industry expects an average of seven to nine percent annual increases in global sales to fuel luxury brands’ growth aspirations until the middle of the decade. “Brands must develop strategies … Read more
Audi City, the automaker’s first digital showroom opens in London Following the example of competitors and responding to customers’ changing needs, Audi is complementing its dealer network with a new format – Audi City. The first location opened in London close to Piccadilly Circus, is presenting the brand’s entire model line-up fully digitally in a … Read more
Airship Ventures, operator of the Zeppelin airship, Eureka, lifts social media to new heights with the world’s largest hashtag decal, #ZeppMe, displayed across the side of the airship. “The Zeppelin is based in Silicon Valley, where social media reigns supreme. With the #ZeppMe campaign, we are leveraging the airship to showcase social media integration into … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more