BMW to sell electric cars online
BMW‘s electrified i3 city car and i8 sports cars will be offered to customers online, as well as through dealerships, announced the company. This is a first for an automaker, BMW aiming drastically to reduce costs via online sales. Of course, it is just an experiment, but it is a new beginning.
“We clearly, as a company, go into any product launch with the view of making profit, which is no different with the i brand,” BMW marketing chief Ian Robertson said. “This is a car line just as every other car line, and we intend to make profit from Day 1.”
BMW also plans to open a new range of retail stores designed for the “i” range. Called the BMW i Store, the first is located on London’s Park Lane.